Advertising and marketing of foods for breastfeeding babies and infants in early childhood: regulation as a responsibility of the Brazilian state
This study mapped regulatory strategies aimed at the advertising and marketing of foods for breastfeeding babies and infants in early childhood. The discussion was conducted under an intervention bioethics lens, adopting a qualitative methodology, as well as gaining an overview and analyzing Brazili...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad Pontificia Comillas
2018-06-01
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| Series: | Revista Iberoamericana de Bioética |
| Subjects: | |
| Online Access: | http://revistas.upcomillas.es/index.php/bioetica-revista-iberoamericana/article/view/8373 |
| _version_ | 1819050700919799808 |
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| author | Caroline Filla Rosaneli Dillian Adelaine Cesar da Silva |
| author_facet | Caroline Filla Rosaneli Dillian Adelaine Cesar da Silva |
| author_sort | Caroline Filla Rosaneli |
| collection | DOAJ |
| description | This study mapped regulatory strategies aimed at the advertising and marketing of foods for breastfeeding babies and infants in early childhood. The discussion was conducted under an intervention bioethics lens, adopting a qualitative methodology, as well as gaining an overview and analyzing Brazilian legislative documents on the matter. The legal framework is recent and broad; considering the low rates of breastfeeding, and indicators related to the early and inadequate introduction of complementary food, it is clear that there is the need for educative and regulatory measures over food production, marketing and advertising in Brazil. This logic is corroborated by the intervention bioethics framework, aimed at reducing the vulnerabilities and improving childhood protection. |
| first_indexed | 2024-12-21T11:52:13Z |
| format | Article |
| id | doaj.art-a3b2793725d14f32980d3ad95fb05aab |
| institution | Directory Open Access Journal |
| issn | 2529-9573 |
| language | English |
| last_indexed | 2024-12-21T11:52:13Z |
| publishDate | 2018-06-01 |
| publisher | Universidad Pontificia Comillas |
| record_format | Article |
| series | Revista Iberoamericana de Bioética |
| spelling | doaj.art-a3b2793725d14f32980d3ad95fb05aab2022-12-21T19:05:01ZengUniversidad Pontificia ComillasRevista Iberoamericana de Bioética2529-95732018-06-010711110.14422/rib.i07.y2018.0098192Advertising and marketing of foods for breastfeeding babies and infants in early childhood: regulation as a responsibility of the Brazilian stateCaroline Filla Rosaneli0Dillian Adelaine Cesar da Silva1Pontifícia Universidade católica do Paraná. Escola de Ciências da Vida. Programa de Pós-graduação em Bioética.Universidade de Brasília. Cátedra Unesco de Bioética.This study mapped regulatory strategies aimed at the advertising and marketing of foods for breastfeeding babies and infants in early childhood. The discussion was conducted under an intervention bioethics lens, adopting a qualitative methodology, as well as gaining an overview and analyzing Brazilian legislative documents on the matter. The legal framework is recent and broad; considering the low rates of breastfeeding, and indicators related to the early and inadequate introduction of complementary food, it is clear that there is the need for educative and regulatory measures over food production, marketing and advertising in Brazil. This logic is corroborated by the intervention bioethics framework, aimed at reducing the vulnerabilities and improving childhood protection.http://revistas.upcomillas.es/index.php/bioetica-revista-iberoamericana/article/view/8373criançaproteçãoregulaçãoalimentosbioética |
| spellingShingle | Caroline Filla Rosaneli Dillian Adelaine Cesar da Silva Advertising and marketing of foods for breastfeeding babies and infants in early childhood: regulation as a responsibility of the Brazilian state Revista Iberoamericana de Bioética criança proteção regulação alimentos bioética |
| title | Advertising and marketing of foods for breastfeeding babies and infants in early childhood: regulation as a responsibility of the Brazilian state |
| title_full | Advertising and marketing of foods for breastfeeding babies and infants in early childhood: regulation as a responsibility of the Brazilian state |
| title_fullStr | Advertising and marketing of foods for breastfeeding babies and infants in early childhood: regulation as a responsibility of the Brazilian state |
| title_full_unstemmed | Advertising and marketing of foods for breastfeeding babies and infants in early childhood: regulation as a responsibility of the Brazilian state |
| title_short | Advertising and marketing of foods for breastfeeding babies and infants in early childhood: regulation as a responsibility of the Brazilian state |
| title_sort | advertising and marketing of foods for breastfeeding babies and infants in early childhood regulation as a responsibility of the brazilian state |
| topic | criança proteção regulação alimentos bioética |
| url | http://revistas.upcomillas.es/index.php/bioetica-revista-iberoamericana/article/view/8373 |
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