MESSAGE FRAMING AND INVOLVEMENT IN INFLUENCING ATTITUDES TOWARDS ORGANIC PRODUCTS
The research reveals the role of message framing and involvement in influencing attitudes towards organic products. The research data obtained through experimental techniques were attended by 180 students. The results showed that the effect of the negative message framing is more effective in subjec...
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Format: | Article |
Language: | English |
Published: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2014-09-01
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Series: | Manajemen dan Bisnis |
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Online Access: | https://www.journalmabis.org/mabis/article/view/241 |
Summary: | The research reveals the role of message framing and involvement in influencing attitudes towards organic products. The research data obtained through experimental techniques were attended by 180 students. The results showed that the effect of the negative message framing is more effective in subjects with a high level of involvement, while the influence of a positive message framing is more effective in subjects with low involvement. |
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ISSN: | 1412-3789 2477-1783 |