The role of social movements in transformative tourism development: Lessons learnt from a case study in Lithuania
This study responds to the need for theoretical and empirical research on value co-creation in tourism. Previous research has mainly adopted a perspective centred on the collaborative relationships between tourists and service providers, i.e., has been focused on a relationship called ‘one-to-one’....
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2023-06-01
|
| Series: | European Spatial Research and Policy |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/esrap/article/view/15263 |
| _version_ | 1797397088382746624 |
|---|---|
| author | Dalia Vidickiene Zivile Gedminaite-Raudone Vitalija Simonaityte Rita Lankauskiene |
| author_facet | Dalia Vidickiene Zivile Gedminaite-Raudone Vitalija Simonaityte Rita Lankauskiene |
| author_sort | Dalia Vidickiene |
| collection | DOAJ |
| description | This study responds to the need for theoretical and empirical research on value co-creation in tourism. Previous research has mainly adopted a perspective centred on the collaborative relationships between tourists and service providers, i.e., has been focused on a relationship called ‘one-to-one’. According to the emerging trends in value co-creation theory, value co-creation activities, however, are more complex. The research provides empirical support to previous general conceptualisations of value-creation and brings some new insights to value co-creation involving multiple actors from a perspective called ‘many-to-one’. The research is focused on the role of the most active stakeholder in transformative tourism that represents ‘many’ actors as a whole – the social movement. The paper describes a case on a transformative tourism initiative that is a particularly rich setting for expanding value-cocreation in a network of activities’ research for a more complex understanding of value networks in the tourism sector. The case study examines extensively the role of social movements in transformative tourism development through value co-creation. The findings develop a more complex value co-creation mechanism and enable the conceptualisation of the value co-creation process by identifying drivers of collaboration, value co-creation activities, and outcomes. The research demonstrates the potential of social movements for the development of transformative tourism in value co-creation and has implications for both entrepreneurs and policymakers seeking to develop transformative tourism and leaders of a new generation of social movements aiming to transform society. |
| first_indexed | 2024-03-09T01:04:56Z |
| format | Article |
| id | doaj.art-a3f49c60018b41fab94b57bc20a5cb9e |
| institution | Directory Open Access Journal |
| issn | 1231-1952 1896-1525 |
| language | English |
| last_indexed | 2024-03-09T01:04:56Z |
| publishDate | 2023-06-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | European Spatial Research and Policy |
| spelling | doaj.art-a3f49c60018b41fab94b57bc20a5cb9e2023-12-11T10:42:48ZengLodz University PressEuropean Spatial Research and Policy1231-19521896-15252023-06-013017910110.18778/1231-1952.30.1.0415135The role of social movements in transformative tourism development: Lessons learnt from a case study in LithuaniaDalia Vidickiene0https://orcid.org/0000-0002-0892-5601Zivile Gedminaite-Raudone1https://orcid.org/0000-0001-8437-5368Vitalija Simonaityte2https://orcid.org/0000-0003-2360-2234Rita Lankauskiene3https://orcid.org/0000-0003-3112-5415Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, Department of Business Ecosystems, A. Vivulskio str. 4A-13, 03220 Vilnius, LithuaniaLithuanian Centre for Social Sciences, Institute of Economics and Rural Development, Department of Business Ecosystems, A. Vivulskio str. 4A-13, 03220 Vilnius, LithuaniaLithuanian Centre for Social Sciences, Institute of Economics and Rural Development, Department of Business Ecosystems, A. Vivulskio str. 4A-13, 03220 Vilnius, LithuaniaLithuanian Centre for Social Sciences, Institute of Economics and Rural Development, Department of Business Ecosystems, A. Vivulskio str. 4A-13, 03220 Vilnius, LithuaniaThis study responds to the need for theoretical and empirical research on value co-creation in tourism. Previous research has mainly adopted a perspective centred on the collaborative relationships between tourists and service providers, i.e., has been focused on a relationship called ‘one-to-one’. According to the emerging trends in value co-creation theory, value co-creation activities, however, are more complex. The research provides empirical support to previous general conceptualisations of value-creation and brings some new insights to value co-creation involving multiple actors from a perspective called ‘many-to-one’. The research is focused on the role of the most active stakeholder in transformative tourism that represents ‘many’ actors as a whole – the social movement. The paper describes a case on a transformative tourism initiative that is a particularly rich setting for expanding value-cocreation in a network of activities’ research for a more complex understanding of value networks in the tourism sector. The case study examines extensively the role of social movements in transformative tourism development through value co-creation. The findings develop a more complex value co-creation mechanism and enable the conceptualisation of the value co-creation process by identifying drivers of collaboration, value co-creation activities, and outcomes. The research demonstrates the potential of social movements for the development of transformative tourism in value co-creation and has implications for both entrepreneurs and policymakers seeking to develop transformative tourism and leaders of a new generation of social movements aiming to transform society.https://czasopisma.uni.lodz.pl/esrap/article/view/15263business modelcollaborative relationshipssocial movementstransformative tourismvalue co-creation |
| spellingShingle | Dalia Vidickiene Zivile Gedminaite-Raudone Vitalija Simonaityte Rita Lankauskiene The role of social movements in transformative tourism development: Lessons learnt from a case study in Lithuania European Spatial Research and Policy business model collaborative relationships social movements transformative tourism value co-creation |
| title | The role of social movements in transformative tourism development: Lessons learnt from a case study in Lithuania |
| title_full | The role of social movements in transformative tourism development: Lessons learnt from a case study in Lithuania |
| title_fullStr | The role of social movements in transformative tourism development: Lessons learnt from a case study in Lithuania |
| title_full_unstemmed | The role of social movements in transformative tourism development: Lessons learnt from a case study in Lithuania |
| title_short | The role of social movements in transformative tourism development: Lessons learnt from a case study in Lithuania |
| title_sort | role of social movements in transformative tourism development lessons learnt from a case study in lithuania |
| topic | business model collaborative relationships social movements transformative tourism value co-creation |
| url | https://czasopisma.uni.lodz.pl/esrap/article/view/15263 |
| work_keys_str_mv | AT daliavidickiene theroleofsocialmovementsintransformativetourismdevelopmentlessonslearntfromacasestudyinlithuania AT zivilegedminaiteraudone theroleofsocialmovementsintransformativetourismdevelopmentlessonslearntfromacasestudyinlithuania AT vitalijasimonaityte theroleofsocialmovementsintransformativetourismdevelopmentlessonslearntfromacasestudyinlithuania AT ritalankauskiene theroleofsocialmovementsintransformativetourismdevelopmentlessonslearntfromacasestudyinlithuania AT daliavidickiene roleofsocialmovementsintransformativetourismdevelopmentlessonslearntfromacasestudyinlithuania AT zivilegedminaiteraudone roleofsocialmovementsintransformativetourismdevelopmentlessonslearntfromacasestudyinlithuania AT vitalijasimonaityte roleofsocialmovementsintransformativetourismdevelopmentlessonslearntfromacasestudyinlithuania AT ritalankauskiene roleofsocialmovementsintransformativetourismdevelopmentlessonslearntfromacasestudyinlithuania |