STRATEGIC ORIENTATION AND SUPPLY CHAIN QUALITY MANAGEMENT ON MSME'S QUALITY PERFORMANCE: CASE OF EARTHENWARE KASONGAN

Previous studies have found that MSME's performance can be influenced by many factors. On the other hand, a very dynamic market development requires companies to have the right strategic orientation and create a quality supply chain. Therefore, this study aims to analyze the relationship of str...

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Main Author: Dessy Isfianadewi
Format: Article
Language:English
Published: University of Kragujevac 2019-12-01
Series:Proceedings on Engineering Sciences
Subjects:
Online Access:http://pesjournal.net/journal/v1-n2/19.pdf
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author Dessy Isfianadewi
author_facet Dessy Isfianadewi
author_sort Dessy Isfianadewi
collection DOAJ
description Previous studies have found that MSME's performance can be influenced by many factors. On the other hand, a very dynamic market development requires companies to have the right strategic orientation and create a quality supply chain. Therefore, this study aims to analyze the relationship of strategic orientation, supply chain quality management and MSME's quality performance. Empirical result is obtained through the distribution of questionnaires to 250 earthenware MSME's owners in Kasongan, by proportionate stratified random sampling. The study conducted structural equation modeling to test the proposed hyphoteses. The result show that strategic orientation have a significant effect on MSME's quality performance and supply chain quality management is able to moderate the relationship between strategic orientation and MSME's quality performance. This study is the first empirical test to examine this framework in MSMEs. The study results may help MSMEs to implement strategic orientation and supply chain quality management to develop MSME'S quality performance.
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spelling doaj.art-a3fd1df1f07d47069c219a25fe5021092022-12-22T01:05:17ZengUniversity of KragujevacProceedings on Engineering Sciences2683-41112019-12-011221923410.24874/PES01.02.019STRATEGIC ORIENTATION AND SUPPLY CHAIN QUALITY MANAGEMENT ON MSME'S QUALITY PERFORMANCE: CASE OF EARTHENWARE KASONGANDessy Isfianadewi0Universitas Islam Indonesia, Departement of Management Faculty of Economics Prof. Ace Partadiredja Building Jl. Prawiro Kuat Condong Catur Depok, Sleman, Yogyakarta IndonesiaPrevious studies have found that MSME's performance can be influenced by many factors. On the other hand, a very dynamic market development requires companies to have the right strategic orientation and create a quality supply chain. Therefore, this study aims to analyze the relationship of strategic orientation, supply chain quality management and MSME's quality performance. Empirical result is obtained through the distribution of questionnaires to 250 earthenware MSME's owners in Kasongan, by proportionate stratified random sampling. The study conducted structural equation modeling to test the proposed hyphoteses. The result show that strategic orientation have a significant effect on MSME's quality performance and supply chain quality management is able to moderate the relationship between strategic orientation and MSME's quality performance. This study is the first empirical test to examine this framework in MSMEs. The study results may help MSMEs to implement strategic orientation and supply chain quality management to develop MSME'S quality performance.http://pesjournal.net/journal/v1-n2/19.pdfstrategic orientationsupply chain quality management (scqm)msmesquality performance
spellingShingle Dessy Isfianadewi
STRATEGIC ORIENTATION AND SUPPLY CHAIN QUALITY MANAGEMENT ON MSME'S QUALITY PERFORMANCE: CASE OF EARTHENWARE KASONGAN
Proceedings on Engineering Sciences
strategic orientation
supply chain quality management (scqm)
msmes
quality performance
title STRATEGIC ORIENTATION AND SUPPLY CHAIN QUALITY MANAGEMENT ON MSME'S QUALITY PERFORMANCE: CASE OF EARTHENWARE KASONGAN
title_full STRATEGIC ORIENTATION AND SUPPLY CHAIN QUALITY MANAGEMENT ON MSME'S QUALITY PERFORMANCE: CASE OF EARTHENWARE KASONGAN
title_fullStr STRATEGIC ORIENTATION AND SUPPLY CHAIN QUALITY MANAGEMENT ON MSME'S QUALITY PERFORMANCE: CASE OF EARTHENWARE KASONGAN
title_full_unstemmed STRATEGIC ORIENTATION AND SUPPLY CHAIN QUALITY MANAGEMENT ON MSME'S QUALITY PERFORMANCE: CASE OF EARTHENWARE KASONGAN
title_short STRATEGIC ORIENTATION AND SUPPLY CHAIN QUALITY MANAGEMENT ON MSME'S QUALITY PERFORMANCE: CASE OF EARTHENWARE KASONGAN
title_sort strategic orientation and supply chain quality management on msme s quality performance case of earthenware kasongan
topic strategic orientation
supply chain quality management (scqm)
msmes
quality performance
url http://pesjournal.net/journal/v1-n2/19.pdf
work_keys_str_mv AT dessyisfianadewi strategicorientationandsupplychainqualitymanagementonmsmesqualityperformancecaseofearthenwarekasongan