THE DOs AND DON’Ts OF FRANCHISING IN ROMANIA

The importance of the franchise agreement per se is one which cannot be denied, both by European investors and by Romanian ones, since each business strives to gain the market relevance which characterizes a franchise. Also, more prominent EU franchises are entering Romanian markets while initially...

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Main Author: Roxana-Mihaela CATEA
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2022-06-01
Series:Challenges of the Knowledge Society
Subjects:
Online Access:http://cks.univnt.ro/download/cks_2022_articles%252F2_CKS_2022_PRIVATE_LAW%252FCKS_2022_PRIVATE_LAW_003.pdf
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author Roxana-Mihaela CATEA
author_facet Roxana-Mihaela CATEA
author_sort Roxana-Mihaela CATEA
collection DOAJ
description The importance of the franchise agreement per se is one which cannot be denied, both by European investors and by Romanian ones, since each business strives to gain the market relevance which characterizes a franchise. Also, more prominent EU franchises are entering Romanian markets while initially obscure Romanian brands are bolding emerging from the minds of visionary entrepreneurs. While The European Union lacks a common legal framework on franchising, each Member State has established its own rules, which are similar to a certain extent. This article aims to point out the main rules applicable for franchises established under Romanian laws, which both franchisor and franchisees should be aware of when analysing the potential success of a franchise located in Romania. The study shall address what is mandatory for the franchisee to perform before setting up a franchise is Romania and while the franchise network is carrying out is business as well as what are the obligations which each franchisee must undertake, both pursuant to contractual norms and stemming from the legally mandatory framework. Also, another of the study’s objectives is to determine the most frequent misinterpretations of Romanian franchise legal framework and to propose adequate solutions in order for future investors to avoid them.
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spelling doaj.art-a406bdda7b6544eebb62ab7a6fc25bf72025-01-02T16:34:39ZengNicolae Titulescu University Publishing HouseChallenges of the Knowledge Society2068-77962022-06-01151109113THE DOs AND DON’Ts OF FRANCHISING IN ROMANIARoxana-Mihaela CATEA0Faculty of Law, „Nicolae Titulescu” University of BucharestThe importance of the franchise agreement per se is one which cannot be denied, both by European investors and by Romanian ones, since each business strives to gain the market relevance which characterizes a franchise. Also, more prominent EU franchises are entering Romanian markets while initially obscure Romanian brands are bolding emerging from the minds of visionary entrepreneurs. While The European Union lacks a common legal framework on franchising, each Member State has established its own rules, which are similar to a certain extent. This article aims to point out the main rules applicable for franchises established under Romanian laws, which both franchisor and franchisees should be aware of when analysing the potential success of a franchise located in Romania. The study shall address what is mandatory for the franchisee to perform before setting up a franchise is Romania and while the franchise network is carrying out is business as well as what are the obligations which each franchisee must undertake, both pursuant to contractual norms and stemming from the legally mandatory framework. Also, another of the study’s objectives is to determine the most frequent misinterpretations of Romanian franchise legal framework and to propose adequate solutions in order for future investors to avoid them.http://cks.univnt.ro/download/cks_2022_articles%252F2_CKS_2022_PRIVATE_LAW%252FCKS_2022_PRIVATE_LAW_003.pdffranchisefranchiseesame marketpublicityknow howbrandsintellectual propertyromanian franchise laws
spellingShingle Roxana-Mihaela CATEA
THE DOs AND DON’Ts OF FRANCHISING IN ROMANIA
Challenges of the Knowledge Society
franchise
franchisee
same market
publicity
know how
brands
intellectual property
romanian franchise laws
title THE DOs AND DON’Ts OF FRANCHISING IN ROMANIA
title_full THE DOs AND DON’Ts OF FRANCHISING IN ROMANIA
title_fullStr THE DOs AND DON’Ts OF FRANCHISING IN ROMANIA
title_full_unstemmed THE DOs AND DON’Ts OF FRANCHISING IN ROMANIA
title_short THE DOs AND DON’Ts OF FRANCHISING IN ROMANIA
title_sort dos and don ts of franchising in romania
topic franchise
franchisee
same market
publicity
know how
brands
intellectual property
romanian franchise laws
url http://cks.univnt.ro/download/cks_2022_articles%252F2_CKS_2022_PRIVATE_LAW%252FCKS_2022_PRIVATE_LAW_003.pdf
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