Study on Milk and Dairy Products Consumers Preferences in Timis and Caras-Severin Counties from Romania

Following the elimination of the EU milk quota system in dairy cattle, starting 2015, this has raised a great number of questions and concerns regarding the future of the dairy sector. Aim of the current research was to evaluate milk and dairy derived consumer’s behaviour and preferences in Timis an...

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Main Authors: Dinu Gavojdian, Sorin-Octavian Voia, Maria Sauer, Mihaela Albulescu, Ioan-Walter Sauer, Carmen Dragomir, Djordje Janku, Ioan Padeanu
Format: Article
Language:English
Published: Agroprint Timisoara 2023-09-01
Series:Scientific Papers Animal Science and Biotechnologies
Subjects:
Online Access:https://spasb.ro/index.php/public_html/article/view/398
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author Dinu Gavojdian
Sorin-Octavian Voia
Maria Sauer
Mihaela Albulescu
Ioan-Walter Sauer
Carmen Dragomir
Djordje Janku
Ioan Padeanu
author_facet Dinu Gavojdian
Sorin-Octavian Voia
Maria Sauer
Mihaela Albulescu
Ioan-Walter Sauer
Carmen Dragomir
Djordje Janku
Ioan Padeanu
author_sort Dinu Gavojdian
collection DOAJ
description Following the elimination of the EU milk quota system in dairy cattle, starting 2015, this has raised a great number of questions and concerns regarding the future of the dairy sector. Aim of the current research was to evaluate milk and dairy derived consumer’s behaviour and preferences in Timis and Caras-Severin counties from Western Romania, in order to be able to further formulate advice and strategies to both farmers, farm-advisors and policy makers. Data was collected following questionnaire based-interviews, between January and June 2016. There were 202 persons who answered a face-to-face interview, and had to answer to a 15 questions based questionnaire. The main six categories of products purchased were raw fresh milk (13.45%), yogurts (16.42%), sour cream (15.51%), butter (13.00%) and cheeses (19.84%). Out of the respondents, 60.95% preferred cow milk and derived products, 19.68% sheep milk and derived products, 12.38% goat milk and derived products and 6.98% buffalo milk and derived products. Findings of the current study could help both dairy farmers and dairy factories to come up with new products and also in the decision making process when changing the type of products, and also to find new ways to increase their sales, and the overall enterprise economic returns.
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spelling doaj.art-a411021d0ac74e80aa9ce04b11bc0b022024-04-11T04:47:28ZengAgroprint TimisoaraScientific Papers Animal Science and Biotechnologies1841-93642344-45762023-09-01492170170398Study on Milk and Dairy Products Consumers Preferences in Timis and Caras-Severin Counties from RomaniaDinu Gavojdian0Sorin-Octavian Voia1Maria Sauer2Mihaela Albulescu3Ioan-Walter Sauer4Carmen Dragomir5Djordje Janku6Ioan Padeanu7Research and Development Station for Sheep and Goats, Romanian Academy for Agricultural and Forestry Sciences, 325400, Caransebes, Drumul Resitei km 2, RomaniaBanat’s University of Agricultural Sciences and Veterinary Medicine, Faculty of Animal Science and Biotechnologies, 300645, Timisoara, Calea Aradului 119, RomaniaResearch and Development Station for Sheep and Goats, Romanian Academy for Agricultural and Forestry Sciences, 325400, Caransebes, Drumul Resitei km 2, RomaniaResearch and Development Station for Sheep and Goats, Romanian Academy for Agricultural and Forestry Sciences, 325400, Caransebes, Drumul Resitei km 2, RomaniaResearch and Development Station for Sheep and Goats, Romanian Academy for Agricultural and Forestry Sciences, 325400, Caransebes, Drumul Resitei km 2, RomaniaResearch and Development Station for Sheep and Goats, Romanian Academy for Agricultural and Forestry Sciences, 325400, Caransebes, Drumul Resitei km 2, RomaniaVeterinary Specialized Institute "Zrenjanin", 23000, Zrenjanin, Temisvarski drum26, Republic of SerbiaBanat’s University of Agricultural Sciences and Veterinary Medicine, Faculty of Animal Science and Biotechnologies, 300645, Timisoara, Calea Aradului 119, RomaniaFollowing the elimination of the EU milk quota system in dairy cattle, starting 2015, this has raised a great number of questions and concerns regarding the future of the dairy sector. Aim of the current research was to evaluate milk and dairy derived consumer’s behaviour and preferences in Timis and Caras-Severin counties from Western Romania, in order to be able to further formulate advice and strategies to both farmers, farm-advisors and policy makers. Data was collected following questionnaire based-interviews, between January and June 2016. There were 202 persons who answered a face-to-face interview, and had to answer to a 15 questions based questionnaire. The main six categories of products purchased were raw fresh milk (13.45%), yogurts (16.42%), sour cream (15.51%), butter (13.00%) and cheeses (19.84%). Out of the respondents, 60.95% preferred cow milk and derived products, 19.68% sheep milk and derived products, 12.38% goat milk and derived products and 6.98% buffalo milk and derived products. Findings of the current study could help both dairy farmers and dairy factories to come up with new products and also in the decision making process when changing the type of products, and also to find new ways to increase their sales, and the overall enterprise economic returns.https://spasb.ro/index.php/public_html/article/view/398cattledairy sectorgoatsraw milksheep
spellingShingle Dinu Gavojdian
Sorin-Octavian Voia
Maria Sauer
Mihaela Albulescu
Ioan-Walter Sauer
Carmen Dragomir
Djordje Janku
Ioan Padeanu
Study on Milk and Dairy Products Consumers Preferences in Timis and Caras-Severin Counties from Romania
Scientific Papers Animal Science and Biotechnologies
cattle
dairy sector
goats
raw milk
sheep
title Study on Milk and Dairy Products Consumers Preferences in Timis and Caras-Severin Counties from Romania
title_full Study on Milk and Dairy Products Consumers Preferences in Timis and Caras-Severin Counties from Romania
title_fullStr Study on Milk and Dairy Products Consumers Preferences in Timis and Caras-Severin Counties from Romania
title_full_unstemmed Study on Milk and Dairy Products Consumers Preferences in Timis and Caras-Severin Counties from Romania
title_short Study on Milk and Dairy Products Consumers Preferences in Timis and Caras-Severin Counties from Romania
title_sort study on milk and dairy products consumers preferences in timis and caras severin counties from romania
topic cattle
dairy sector
goats
raw milk
sheep
url https://spasb.ro/index.php/public_html/article/view/398
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