Perception and Opinion of Customers towards ATM Services with Special Reference to Kurdistan Region

Modern technology has changed human life by making it faster and easier. Technology innovation emerged as source of competitive strength and can achieve success through new innovation. ATM plays vital role in banking industry by providing all necessary banking facilities in easy and handy way to the...

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Main Authors: Omead I. Hussain, Krushna V. Padole
Format: Article
Language:Arabic
Published: Cihan University-Erbil 2020-02-01
Series:Cihan University-Erbil Journal of Humanities and Social Sciences
Subjects:
Online Access:https://journals.cihanuniversity.edu.iq/index.php/cuejhss/article/view/169
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author Omead I. Hussain
Krushna V. Padole
author_facet Omead I. Hussain
Krushna V. Padole
author_sort Omead I. Hussain
collection DOAJ
description Modern technology has changed human life by making it faster and easier. Technology innovation emerged as source of competitive strength and can achieve success through new innovation. ATM plays vital role in banking industry by providing all necessary banking facilities in easy and handy way to their customers at their doorstep. As Kurdistan is growing economy, therefore to assess perception and expectation of ATM customers, 315 respondents from different places of Kurdistan region were taken into consideration. This study is based on personal approach and observation. Structured questionnaire administered after taking opinion and modification by banking personal, customer discussion and review of literatures. For the convenience of respondents Likert measurement scales was used. To identify most service quality dimensions in connection with overall customer satisfaction; reliability test, descriptive analysis, correlation and coefficient and regression analysis test and ANOVA tests are done through SPSS 25.0. At the end it is concluded that most of factors are positively, significantly correlated with overall customer satisfaction. Based on personal discussion with customers and bank officials’ and literature reviews, recommendations are mentioned at the end.
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spelling doaj.art-a41223c6afce4e0d90ba60c780958b632022-12-21T22:10:46ZaraCihan University-ErbilCihan University-Erbil Journal of Humanities and Social Sciences2707-63422020-02-014110.24086/cuejhss.v4n1y2020.pp31-40169Perception and Opinion of Customers towards ATM Services with Special Reference to Kurdistan RegionOmead I. Hussain0Krushna V. Padole1Department of Banking and Financial Sciences, Cihan University-Erbil, Kurdistan Region, IraqDepartment of Banking and Financial Sciences, Cihan University-Erbil, Kurdistan Region, IraqModern technology has changed human life by making it faster and easier. Technology innovation emerged as source of competitive strength and can achieve success through new innovation. ATM plays vital role in banking industry by providing all necessary banking facilities in easy and handy way to their customers at their doorstep. As Kurdistan is growing economy, therefore to assess perception and expectation of ATM customers, 315 respondents from different places of Kurdistan region were taken into consideration. This study is based on personal approach and observation. Structured questionnaire administered after taking opinion and modification by banking personal, customer discussion and review of literatures. For the convenience of respondents Likert measurement scales was used. To identify most service quality dimensions in connection with overall customer satisfaction; reliability test, descriptive analysis, correlation and coefficient and regression analysis test and ANOVA tests are done through SPSS 25.0. At the end it is concluded that most of factors are positively, significantly correlated with overall customer satisfaction. Based on personal discussion with customers and bank officials’ and literature reviews, recommendations are mentioned at the end.https://journals.cihanuniversity.edu.iq/index.php/cuejhss/article/view/169ATMService QualitySatisfactionCostChallenges
spellingShingle Omead I. Hussain
Krushna V. Padole
Perception and Opinion of Customers towards ATM Services with Special Reference to Kurdistan Region
Cihan University-Erbil Journal of Humanities and Social Sciences
ATM
Service Quality
Satisfaction
Cost
Challenges
title Perception and Opinion of Customers towards ATM Services with Special Reference to Kurdistan Region
title_full Perception and Opinion of Customers towards ATM Services with Special Reference to Kurdistan Region
title_fullStr Perception and Opinion of Customers towards ATM Services with Special Reference to Kurdistan Region
title_full_unstemmed Perception and Opinion of Customers towards ATM Services with Special Reference to Kurdistan Region
title_short Perception and Opinion of Customers towards ATM Services with Special Reference to Kurdistan Region
title_sort perception and opinion of customers towards atm services with special reference to kurdistan region
topic ATM
Service Quality
Satisfaction
Cost
Challenges
url https://journals.cihanuniversity.edu.iq/index.php/cuejhss/article/view/169
work_keys_str_mv AT omeadihussain perceptionandopinionofcustomerstowardsatmserviceswithspecialreferencetokurdistanregion
AT krushnavpadole perceptionandopinionofcustomerstowardsatmserviceswithspecialreferencetokurdistanregion