Can Spiritual Tourism in India be Marketed Properly? Learnings from an Analysis of Twitter
The tourism sector is an economic powerhouse for any country and tourism growth improves the quality of people�s lives by providing employment of diverse kinds. Electronic word of mouth (e-WOM) has emerged to become a highly influential strategy of modern marketing and a significant medium as harnes...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Technological University Dublin
2021-11-01
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| Series: | International Journal of Religious Tourism and Pilgrimage |
| Subjects: | |
| Online Access: | https://arrow.tudublin.ie/ijrtp/vol9/iss5/6 |