Cómo hacer Investigación Científica en Marketing
There is a mistaken notion about the application of scientific research in the field of marketing, In this specialized area of management science, we have several reasons to carry it out: the analysis of consumer behavior, tastes and preferences studies, the search for new markets and competitive an...
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| Format: | Article |
| Language: | English |
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Universidad Estatal de Milagro
2012-07-01
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| Series: | Ciencia UNEMI |
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| Online Access: | http://ojs.unemi.edu.ec/index.php/cienciaunemi/article/view/40/37 |
| _version_ | 1818119250155405312 |
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| author | Pilco-Mosquera, Wilian Enrique |
| author_facet | Pilco-Mosquera, Wilian Enrique |
| author_sort | Pilco-Mosquera, Wilian Enrique |
| collection | DOAJ |
| description | There is a mistaken notion about the application of scientific research in the field of marketing, In this specialized area of management science, we have several reasons to carry it out: the analysis of consumer behavior, tastes and preferences studies, the search for new markets and competitive analysis,among others. To carry out a research project, the premise that guides us is to solve specific and immediate problems for practical ends. Therefore, the research also includes the field of applied science
that allows us to continue strengthening management and commercial marketing of public, private and non-governmental organizations which are continually striving to develop and grow economically and socially. The goal is to measure and qualify variables, identify and furthermore understand their characteristics in order to explain the different problems that arise in supply and demand for goods and services on the market. Business management and marketing belong to the social sciences and in
defining the design of research it is possible to deliver a roadmap for students and teachers to engage and strengthen one of the main areas of higher education "research” |
| first_indexed | 2024-12-11T05:07:13Z |
| format | Article |
| id | doaj.art-a4472fb1605d4b5496fbf82bcbd620ea |
| institution | Directory Open Access Journal |
| issn | 1390-4272 |
| language | English |
| last_indexed | 2024-12-11T05:07:13Z |
| publishDate | 2012-07-01 |
| publisher | Universidad Estatal de Milagro |
| record_format | Article |
| series | Ciencia UNEMI |
| spelling | doaj.art-a4472fb1605d4b5496fbf82bcbd620ea2022-12-22T01:20:00ZengUniversidad Estatal de MilagroCiencia UNEMI1390-42722012-07-01576473Cómo hacer Investigación Científica en MarketingPilco-Mosquera, Wilian Enrique 0Director de Escuela de MarketingThere is a mistaken notion about the application of scientific research in the field of marketing, In this specialized area of management science, we have several reasons to carry it out: the analysis of consumer behavior, tastes and preferences studies, the search for new markets and competitive analysis,among others. To carry out a research project, the premise that guides us is to solve specific and immediate problems for practical ends. Therefore, the research also includes the field of applied science that allows us to continue strengthening management and commercial marketing of public, private and non-governmental organizations which are continually striving to develop and grow economically and socially. The goal is to measure and qualify variables, identify and furthermore understand their characteristics in order to explain the different problems that arise in supply and demand for goods and services on the market. Business management and marketing belong to the social sciences and in defining the design of research it is possible to deliver a roadmap for students and teachers to engage and strengthen one of the main areas of higher education "research”http://ojs.unemi.edu.ec/index.php/cienciaunemi/article/view/40/37Action researchmarketingpractical problems of civil society and businessteachersstudents |
| spellingShingle | Pilco-Mosquera, Wilian Enrique Cómo hacer Investigación Científica en Marketing Ciencia UNEMI Action research marketing practical problems of civil society and business teachers students |
| title | Cómo hacer Investigación Científica en Marketing |
| title_full | Cómo hacer Investigación Científica en Marketing |
| title_fullStr | Cómo hacer Investigación Científica en Marketing |
| title_full_unstemmed | Cómo hacer Investigación Científica en Marketing |
| title_short | Cómo hacer Investigación Científica en Marketing |
| title_sort | como hacer investigacion cientifica en marketing |
| topic | Action research marketing practical problems of civil society and business teachers students |
| url | http://ojs.unemi.edu.ec/index.php/cienciaunemi/article/view/40/37 |
| work_keys_str_mv | AT pilcomosquerawilianenrique comohacerinvestigacioncientificaenmarketing |