PROSES TUMBUH DAN BERKEMBANGNYA KOMUNITAS MEREK SEBAGAI GERAKAN SOSIAL
Using social movement theory, this study identify factors that influence likelihood and speed of acceptance new brand community. With grounded theory approach, data collected by in-depth interview from 16 informants within 2 famous brand communities. These brand communities exhibit three processes...
Main Author: | Azmil Chusnaini |
---|---|
Format: | Article |
Language: | English |
Published: |
Fakultas Ekonomi dan Bisnis, Universitas Airlangga
2016-08-01
|
Series: | Jurnal Ekonomi dan Bisnis Airlangga |
Subjects: | |
Online Access: | https://e-journal.unair.ac.id/JEBA/article/view/5776 |
Similar Items
-
Komunitas Digital AIMI dan Gerakan Sosial Berbasis Facebook
by: Demeiati Nur Kusumaningrum, et al.
Published: (2018-01-01) -
The Effect Of Sponsorship Suitability On Music Festival Events
by: AZMIL CHUSNAINI CHUSNAINI, et al.
Published: (2023-07-01) -
Peran Identifikasi Merek dan Citra Merek dalam Mempengaruhi Cinta kepada Merek
by: Ferdian Hendrasto
Published: (2017-06-01) -
Strategic management for brand promotion /
by: Miller, Adan 548152
Published: (2012) -
The Future of Branding /
by: Srivastava, Rajendra K, et al.
Published: (2016)