Packaging and Branding Strategy to Increase the Competitiveness of Bolu Jadul Business in Bulungan Village, Jepara

Packaging and Branding Strategy to Increase the Competitiveness of Bolu Jadul Business in Bulungan Village, Jepara

This community development focuses on increasing the competitiveness of partners in the home industry-based processed cake business. The subject of devotion leads to the development of product quality with various innovations. The goal is including the lack of innovation in the marketing process, ca...

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Dades bibliogràfiques
Autors principals: Isna Istiqomah, Hefied Adibatul Husna, Khofifatul Lubaba, Ahmad Saefudin, Hudi Hudi
Format: Article
Idioma:Indonesian
Publicat: Asosiasi Dosen Pengembang Masyarakat (ADPEMAS) Forum Komunikasi Dosen Peneliti (FKDP) 2021-05-01
Col·lecció:Engagement: Jurnal Pengabdian Kepada Masyarakat
Matèries:
business competitiveness
packaging
branding strategy
marketing management
Accés en línia:http://engagement.fkdp.or.id/index.php/engagement/article/view/655

Internet

http://engagement.fkdp.or.id/index.php/engagement/article/view/655

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