Packaging and Branding Strategy to Increase the Competitiveness of Bolu Jadul Business in Bulungan Village, Jepara

Packaging and Branding Strategy to Increase the Competitiveness of Bolu Jadul Business in Bulungan Village, Jepara

This community development focuses on increasing the competitiveness of partners in the home industry-based processed cake business. The subject of devotion leads to the development of product quality with various innovations. The goal is including the lack of innovation in the marketing process, ca...

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Detalles Bibliográficos
Autores principales: Isna Istiqomah, Hefied Adibatul Husna, Khofifatul Lubaba, Ahmad Saefudin, Hudi Hudi
Formato: Artículo
Lenguaje:Indonesian
Publicado: Asosiasi Dosen Pengembang Masyarakat (ADPEMAS) Forum Komunikasi Dosen Peneliti (FKDP) 2021-05-01
Colección:Engagement: Jurnal Pengabdian Kepada Masyarakat
Materias:
business competitiveness
packaging
branding strategy
marketing management
Acceso en línea:http://engagement.fkdp.or.id/index.php/engagement/article/view/655

Internet

http://engagement.fkdp.or.id/index.php/engagement/article/view/655

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