Packaging and Branding Strategy to Increase the Competitiveness of Bolu Jadul Business in Bulungan Village, Jepara

Packaging and Branding Strategy to Increase the Competitiveness of Bolu Jadul Business in Bulungan Village, Jepara

This community development focuses on increasing the competitiveness of partners in the home industry-based processed cake business. The subject of devotion leads to the development of product quality with various innovations. The goal is including the lack of innovation in the marketing process, ca...

Cijeli opis

Bibliografski detalji
Glavni autori: Isna Istiqomah, Hefied Adibatul Husna, Khofifatul Lubaba, Ahmad Saefudin, Hudi Hudi
Format: Članak
Jezik:Indonesian
Izdano: Asosiasi Dosen Pengembang Masyarakat (ADPEMAS) Forum Komunikasi Dosen Peneliti (FKDP) 2021-05-01
Serija:Engagement: Jurnal Pengabdian Kepada Masyarakat
Teme:
business competitiveness
packaging
branding strategy
marketing management
Online pristup:http://engagement.fkdp.or.id/index.php/engagement/article/view/655

Internet

http://engagement.fkdp.or.id/index.php/engagement/article/view/655

Slični predmeti