Packaging and Branding Strategy to Increase the Competitiveness of Bolu Jadul Business in Bulungan Village, Jepara

This community development focuses on increasing the competitiveness of partners in the home industry-based processed cake business. The subject of devotion leads to the development of product quality with various innovations. The goal is including the lack of innovation in the marketing process, ca...

Повний опис

Бібліографічні деталі
Автори: Isna Istiqomah, Hefied Adibatul Husna, Khofifatul Lubaba, Ahmad Saefudin, Hudi Hudi
Формат: Стаття
Мова:Indonesian
Опубліковано: Asosiasi Dosen Pengembang Masyarakat (ADPEMAS) Forum Komunikasi Dosen Peneliti (FKDP) 2021-05-01
Серія:Engagement: Jurnal Pengabdian Kepada Masyarakat
Предмети:
Онлайн доступ:http://engagement.fkdp.or.id/index.php/engagement/article/view/655