The Effective Use of Facebook by Small and Medium-Sized Enterprises Operating in Slovakia

The Effective Use of Facebook by Small and Medium-Sized Enterprises Operating in Slovakia

Purpose – The aim of this study was to identify and then interpret the basic preconditions for effective use of the social networking site Facebook as a marketing communication platform for small and medium-sized enterprises (SMEs) operating in a selected Central European market. Design/Methodolog...

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Bibliographic Details
Main Authors: František Pollák, Peter Dorčák
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2016-06-01
Series:Tržište
Subjects:
marketing
social media marketing
social networks
Online Access:http://hrcak.srce.hr/file/236655

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