PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA
This study aimsto describethe characteristics ofconsumers who buy imported apples and analyze the attributes of consumer preferences in buying importedapples.The study was conductedatthe Hokky fruitshopand the Ampel traditional marketing Surabaya. Data analysis was done with descriptive and conjoint...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Trunojoyo University of Madura
2015-10-01
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| Series: | Agriekonomika |
| Subjects: | |
| Online Access: | http://journal.trunojoyo.ac.id/agriekonomika/article/view/350 |
| _version_ | 1818694721722122240 |
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| author | Jeani Noviana Rahayu Elys Fauziyah Aminah HM Ariyani |
| author_facet | Jeani Noviana Rahayu Elys Fauziyah Aminah HM Ariyani |
| author_sort | Jeani Noviana Rahayu |
| collection | DOAJ |
| description | This study aimsto describethe characteristics ofconsumers who buy imported apples and analyze the attributes of consumer preferences in buying importedapples.The study was conductedatthe Hokky fruitshopand the Ampel traditional marketing Surabaya. Data analysis was done with descriptive and conjoint methods. The analysis showed that the attributes that a consumer preference in buying apple imports in order are the price, color, texture, size and packaging. |
| first_indexed | 2024-12-17T13:34:05Z |
| format | Article |
| id | doaj.art-a4689182b7ab4728b44fbcf4541d44fd |
| institution | Directory Open Access Journal |
| issn | 2301-9948 2407-6260 |
| language | English |
| last_indexed | 2024-12-17T13:34:05Z |
| publishDate | 2015-10-01 |
| publisher | Trunojoyo University of Madura |
| record_format | Article |
| series | Agriekonomika |
| spelling | doaj.art-a4689182b7ab4728b44fbcf4541d44fd2022-12-21T21:46:29ZengTrunojoyo University of MaduraAgriekonomika2301-99482407-62602015-10-01115267PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYAJeani Noviana Rahayu0Elys Fauziyah1Aminah HM Ariyani2Program Studi Agribisnis, Fakultas Pertanian, Universitas Trunojoyo MaduraProgram Studi Agribisnis, Fakultas Pertanian, Universitas Trunojoyo MaduraProgram Studi Agribisnis, Fakultas Pertanian, Universitas Trunojoyo MaduraThis study aimsto describethe characteristics ofconsumers who buy imported apples and analyze the attributes of consumer preferences in buying importedapples.The study was conductedatthe Hokky fruitshopand the Ampel traditional marketing Surabaya. Data analysis was done with descriptive and conjoint methods. The analysis showed that the attributes that a consumer preference in buying apple imports in order are the price, color, texture, size and packaging.http://journal.trunojoyo.ac.id/agriekonomika/article/view/350AttributesConjointConsumer PreferencConjoint |
| spellingShingle | Jeani Noviana Rahayu Elys Fauziyah Aminah HM Ariyani PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA Agriekonomika Attributes Conjoint Consumer Preferenc Conjoint |
| title | PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA |
| title_full | PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA |
| title_fullStr | PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA |
| title_full_unstemmed | PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA |
| title_short | PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA |
| title_sort | preferensi konsumen terhadap buah apel impor di toko buah hokky dan pasar tradisional ampel surabaya |
| topic | Attributes Conjoint Consumer Preferenc Conjoint |
| url | http://journal.trunojoyo.ac.id/agriekonomika/article/view/350 |
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