PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA

PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA

This study aimsto describethe characteristics ofconsumers who buy imported apples and analyze the attributes of consumer preferences in buying importedapples.The study was conductedatthe Hokky fruitshopand the Ampel traditional marketing Surabaya. Data analysis was done with descriptive and conjoint...

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Bibliographic Details
Main Authors: Jeani Noviana Rahayu, Elys Fauziyah, Aminah HM Ariyani
Format: Article
Language:English
Published: Trunojoyo University of Madura 2015-10-01
Series:Agriekonomika
Subjects:
Attributes
Conjoint
Consumer Preferenc
Online Access:http://journal.trunojoyo.ac.id/agriekonomika/article/view/350

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