Behavioural Consequences of Customer Perception on Emotional Labour among Airline Service Employees
Managing employees' acting or emotional labour strategies is crucial for service organizations to develop a sustainable competitive advantage, such as the airline industry which is seeing fierce competition. This study examined the role of such strategies in enhancing the service experience of...
Main Authors: | Norzalita Abd Aziz, Bita Najafi, Ahmad Said Ibrahim Al-Shuaibi, Faridahwati Mohd Shamsudin |
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Format: | Article |
Language: | English |
Published: |
EconJournals
2016-10-01
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Series: | International Review of Management and Marketing |
Online Access: | https://www.econjournals.com/index.php/irmm/article/view/3226 |
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