STRUKTUR IKLAN KOMERSIAL DI MEDIA CETAK MESIR (STRUCTURE OF COMMERCIAL ADVERTISEMENT IN EGYPT PRINTED 126 MEDIA)
Commercial advertisement of the printed media usually appears in two kinds. There are verbal and compounding of verbal and nonverbal. The article explores the structure of commercial advertisement of the printed media in Egypt. The objective of this paper is to explain the elements and the pattern...
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| Format: | Article |
| Language: | Arabic |
| Published: |
Universitas Sebelas Maret
2017-08-01
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| Series: | CMES (Center of Middle Eastern Studies) |
| Subjects: | |
| Online Access: | https://jurnal.uns.ac.id/cmes/article/view/13460 |
| _version_ | 1811270440606236672 |
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| author | Moh. Masrukhi, Syamsul Hadi, Suhandano, Thoyib |
| author_facet | Moh. Masrukhi, Syamsul Hadi, Suhandano, Thoyib |
| author_sort | Moh. Masrukhi, Syamsul Hadi, Suhandano, Thoyib |
| collection | DOAJ |
| description | Commercial advertisement of the printed media usually appears in two kinds.
There are verbal and compounding of verbal and nonverbal. The article explores the
structure of commercial advertisement of the printed media in Egypt. The objective of
this paper is to explain the elements and the patterns in each structure. It collected
advertisement from Egypt news papers and magazines during April until June 2013 and
analyzed the data using the theory of advertisement of Leech and Bathia. The analysis
result reveals that verbal structure has more patterns than nonverbal ones. It concludes
that the verbal structure is more complex than nonverbal structure and its existence is
needed to help verbal messages. |
| first_indexed | 2024-04-12T22:01:52Z |
| format | Article |
| id | doaj.art-a49719fde5ec48a58340714b22a0faae |
| institution | Directory Open Access Journal |
| issn | 2085-563X 2502-1044 |
| language | Arabic |
| last_indexed | 2024-04-12T22:01:52Z |
| publishDate | 2017-08-01 |
| publisher | Universitas Sebelas Maret |
| record_format | Article |
| series | CMES (Center of Middle Eastern Studies) |
| spelling | doaj.art-a49719fde5ec48a58340714b22a0faae2022-12-22T03:15:06ZaraUniversitas Sebelas MaretCMES (Center of Middle Eastern Studies)2085-563X2502-10442017-08-017212613910.20961/cmes.7.2.1346011164STRUKTUR IKLAN KOMERSIAL DI MEDIA CETAK MESIR (STRUCTURE OF COMMERCIAL ADVERTISEMENT IN EGYPT PRINTED 126 MEDIA)Moh. Masrukhi, Syamsul Hadi, Suhandano, ThoyibCommercial advertisement of the printed media usually appears in two kinds. There are verbal and compounding of verbal and nonverbal. The article explores the structure of commercial advertisement of the printed media in Egypt. The objective of this paper is to explain the elements and the patterns in each structure. It collected advertisement from Egypt news papers and magazines during April until June 2013 and analyzed the data using the theory of advertisement of Leech and Bathia. The analysis result reveals that verbal structure has more patterns than nonverbal ones. It concludes that the verbal structure is more complex than nonverbal structure and its existence is needed to help verbal messages.https://jurnal.uns.ac.id/cmes/article/view/13460advertisement, structure, verbal elements, noverbal element, and pattern. |
| spellingShingle | Moh. Masrukhi, Syamsul Hadi, Suhandano, Thoyib STRUKTUR IKLAN KOMERSIAL DI MEDIA CETAK MESIR (STRUCTURE OF COMMERCIAL ADVERTISEMENT IN EGYPT PRINTED 126 MEDIA) CMES (Center of Middle Eastern Studies) advertisement, structure, verbal elements, noverbal element, and pattern. |
| title | STRUKTUR IKLAN KOMERSIAL DI MEDIA CETAK MESIR (STRUCTURE OF COMMERCIAL ADVERTISEMENT IN EGYPT PRINTED 126 MEDIA) |
| title_full | STRUKTUR IKLAN KOMERSIAL DI MEDIA CETAK MESIR (STRUCTURE OF COMMERCIAL ADVERTISEMENT IN EGYPT PRINTED 126 MEDIA) |
| title_fullStr | STRUKTUR IKLAN KOMERSIAL DI MEDIA CETAK MESIR (STRUCTURE OF COMMERCIAL ADVERTISEMENT IN EGYPT PRINTED 126 MEDIA) |
| title_full_unstemmed | STRUKTUR IKLAN KOMERSIAL DI MEDIA CETAK MESIR (STRUCTURE OF COMMERCIAL ADVERTISEMENT IN EGYPT PRINTED 126 MEDIA) |
| title_short | STRUKTUR IKLAN KOMERSIAL DI MEDIA CETAK MESIR (STRUCTURE OF COMMERCIAL ADVERTISEMENT IN EGYPT PRINTED 126 MEDIA) |
| title_sort | struktur iklan komersial di media cetak mesir structure of commercial advertisement in egypt printed 126 media |
| topic | advertisement, structure, verbal elements, noverbal element, and pattern. |
| url | https://jurnal.uns.ac.id/cmes/article/view/13460 |
| work_keys_str_mv | AT mohmasrukhisyamsulhadisuhandanothoyib strukturiklankomersialdimediacetakmesirstructureofcommercialadvertisementinegyptprinted126media |