Business Communication in Developing the Halal Tourism Industry
Communication is part of marketing activities, to introduce a business to the public. Through good communication, it is hoped that the company will get people's attention to take advantage of services or consume a product. The better the communication, the more maximum public attention and int...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2021-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.ikhac.ac.id/index.php/iijse/article/view/1305 |
| _version_ | 1797333828982800384 |
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| author | Aang Kunaifi Nur Syam |
| author_facet | Aang Kunaifi Nur Syam |
| author_sort | Aang Kunaifi |
| collection | DOAJ |
| description |
Communication is part of marketing activities, to introduce a business to the public. Through good communication, it is hoped that the company will get people's attention to take advantage of services or consume a product. The better the communication, the more maximum public attention and interest in the services or products offered. This paper aims to determine the effectiveness of business communication in developing halal tourism. This article was written by analyzing information from primary sources, namely tourism managers, community leaders, and Ulama councils that were directly related to the case of the unilateral closure of a tourist destination and the phenomenon of the development of the tourism industry in Pamekasan. The results of this study indicate that there is ineffective communication between managers and community leaders, in the form of errors in identifying parties who have real influence. Acceptance of public figures or leaders through effective business communication ensures the smooth development of halal tourism because the community will support it as a form of resignation to community leaders.
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| first_indexed | 2024-03-08T08:10:44Z |
| format | Article |
| id | doaj.art-a4ae0401063a47b7a1aaa32a1d010117 |
| institution | Directory Open Access Journal |
| issn | 2621-606X |
| language | English |
| last_indexed | 2024-03-08T08:10:44Z |
| publishDate | 2021-08-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj.art-a4ae0401063a47b7a1aaa32a1d0101172024-02-02T08:50:02ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2021-08-014110.31538/iijse.v4i1.1305Business Communication in Developing the Halal Tourism IndustryAang Kunaifi0Nur Syam1Institut Agama Islam Al-Khairat, Pamekasan, IndonesiaUniversitas Islam Negeri Sunan Ampel, Surabaya, Indonesia Communication is part of marketing activities, to introduce a business to the public. Through good communication, it is hoped that the company will get people's attention to take advantage of services or consume a product. The better the communication, the more maximum public attention and interest in the services or products offered. This paper aims to determine the effectiveness of business communication in developing halal tourism. This article was written by analyzing information from primary sources, namely tourism managers, community leaders, and Ulama councils that were directly related to the case of the unilateral closure of a tourist destination and the phenomenon of the development of the tourism industry in Pamekasan. The results of this study indicate that there is ineffective communication between managers and community leaders, in the form of errors in identifying parties who have real influence. Acceptance of public figures or leaders through effective business communication ensures the smooth development of halal tourism because the community will support it as a form of resignation to community leaders. https://e-journal.ikhac.ac.id/index.php/iijse/article/view/1305Business CommunicationHalal TourismPublic FigurePamekasan |
| spellingShingle | Aang Kunaifi Nur Syam Business Communication in Developing the Halal Tourism Industry Indonesian Interdisciplinary Journal of Sharia Economics Business Communication Halal Tourism Public Figure Pamekasan |
| title | Business Communication in Developing the Halal Tourism Industry |
| title_full | Business Communication in Developing the Halal Tourism Industry |
| title_fullStr | Business Communication in Developing the Halal Tourism Industry |
| title_full_unstemmed | Business Communication in Developing the Halal Tourism Industry |
| title_short | Business Communication in Developing the Halal Tourism Industry |
| title_sort | business communication in developing the halal tourism industry |
| topic | Business Communication Halal Tourism Public Figure Pamekasan |
| url | https://e-journal.ikhac.ac.id/index.php/iijse/article/view/1305 |
| work_keys_str_mv | AT aangkunaifi businesscommunicationindevelopingthehalaltourismindustry AT nursyam businesscommunicationindevelopingthehalaltourismindustry |