YouTube coverage of COVID-19 vaccine development: implications for awareness and uptake
This study examined 100 widely viewed YouTube videos on COVID-19 vaccination. Information such as length, format, upload source, content, and cumulative views was coded. As of April 6, 2020, the videos were viewed >33 million times. Almost 75% were uploaded by news sources (garnering >20 milli...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2020-11-01
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| Series: | Human Vaccines & Immunotherapeutics |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/21645515.2020.1790280 |
| _version_ | 1797677294703083520 |
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| author | Corey H. Basch Grace C. Hillyer Emily A. Zagnit Charles E. Basch |
| author_facet | Corey H. Basch Grace C. Hillyer Emily A. Zagnit Charles E. Basch |
| author_sort | Corey H. Basch |
| collection | DOAJ |
| description | This study examined 100 widely viewed YouTube videos on COVID-19 vaccination. Information such as length, format, upload source, content, and cumulative views was coded. As of April 6, 2020, the videos were viewed >33 million times. Almost 75% were uploaded by news sources (garnering >20 million views). While only 16% were uploaded by consumers, these videos garnered over 25% of cumulative views (n = 8,581,186 views). The majority of videos mentioned the vaccine manufacturing process (61.0%) and 45.0% speculated on the amount of time needed to have a vaccine ready for use, which most often was thought to be 1–2 years. Even once the biological and technical aspects of vaccine development and manufacturing are accomplished, the benefits conferred on population health will also depend on public willingness to be vaccinated. Ongoing tracking of YouTube is needed to identify what is communicated about vaccines for COVID-19. To the extent that public health officials learn how to create videos about the safety and effectiveness of a COVID-19 vaccine, which attract viewers, this could help increase awareness and interest about vaccination and help individuals make an informed decision about vaccine uptake. |
| first_indexed | 2024-03-11T22:42:41Z |
| format | Article |
| id | doaj.art-a4b702b6d81a4351a4f6aee61aaad81d |
| institution | Directory Open Access Journal |
| issn | 2164-5515 2164-554X |
| language | English |
| last_indexed | 2024-03-11T22:42:41Z |
| publishDate | 2020-11-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Human Vaccines & Immunotherapeutics |
| spelling | doaj.art-a4b702b6d81a4351a4f6aee61aaad81d2023-09-22T08:51:50ZengTaylor & Francis GroupHuman Vaccines & Immunotherapeutics2164-55152164-554X2020-11-0116112582258510.1080/21645515.2020.17902801790280YouTube coverage of COVID-19 vaccine development: implications for awareness and uptakeCorey H. Basch0Grace C. Hillyer1Emily A. Zagnit2Charles E. Basch3William Paterson UniversityColumbia UniversityGeorge Washington UniversityColumbia UniversityThis study examined 100 widely viewed YouTube videos on COVID-19 vaccination. Information such as length, format, upload source, content, and cumulative views was coded. As of April 6, 2020, the videos were viewed >33 million times. Almost 75% were uploaded by news sources (garnering >20 million views). While only 16% were uploaded by consumers, these videos garnered over 25% of cumulative views (n = 8,581,186 views). The majority of videos mentioned the vaccine manufacturing process (61.0%) and 45.0% speculated on the amount of time needed to have a vaccine ready for use, which most often was thought to be 1–2 years. Even once the biological and technical aspects of vaccine development and manufacturing are accomplished, the benefits conferred on population health will also depend on public willingness to be vaccinated. Ongoing tracking of YouTube is needed to identify what is communicated about vaccines for COVID-19. To the extent that public health officials learn how to create videos about the safety and effectiveness of a COVID-19 vaccine, which attract viewers, this could help increase awareness and interest about vaccination and help individuals make an informed decision about vaccine uptake.http://dx.doi.org/10.1080/21645515.2020.1790280youtubecovid-19social mediavaccineinfectious disease |
| spellingShingle | Corey H. Basch Grace C. Hillyer Emily A. Zagnit Charles E. Basch YouTube coverage of COVID-19 vaccine development: implications for awareness and uptake Human Vaccines & Immunotherapeutics youtube covid-19 social media vaccine infectious disease |
| title | YouTube coverage of COVID-19 vaccine development: implications for awareness and uptake |
| title_full | YouTube coverage of COVID-19 vaccine development: implications for awareness and uptake |
| title_fullStr | YouTube coverage of COVID-19 vaccine development: implications for awareness and uptake |
| title_full_unstemmed | YouTube coverage of COVID-19 vaccine development: implications for awareness and uptake |
| title_short | YouTube coverage of COVID-19 vaccine development: implications for awareness and uptake |
| title_sort | youtube coverage of covid 19 vaccine development implications for awareness and uptake |
| topic | youtube covid-19 social media vaccine infectious disease |
| url | http://dx.doi.org/10.1080/21645515.2020.1790280 |
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