The Effect of Population-Level Learning on Entry Likelihood in the Mobile Game Industry
Population-level learning has traditionally been used to provide an explanation for the underlying mechanism of industry change. But it has yet to examine the impact on strategic decisions such as market entry. This conceptual paper aims to provide an insight into how population-level learning affec...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Korean Marketing Association
2020-01-01
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| Series: | Asia Marketing Journal |
| Subjects: | |
| Online Access: | https://amj.kma.re.kr/journal/vol21/iss4/5/ |
| _version_ | 1811258190482898944 |
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| author | Dusan Seong Sahangsoon Kim |
| author_facet | Dusan Seong Sahangsoon Kim |
| author_sort | Dusan Seong |
| collection | DOAJ |
| description | Population-level learning has traditionally been used to provide an explanation for the underlying mechanism of industry change. But it has yet to examine the impact on strategic decisions such as market entry. This conceptual paper aims to provide an insight into how population-level learning affects entry likelihood by acting as a tool for interpreting population-level changes. We study this in the context of the fast-paced mobile gaming industry where population-level information is salient and develop a set of propositions with regard to the likelihood of entry.
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| first_indexed | 2024-04-12T18:09:22Z |
| format | Article |
| id | doaj.art-a4bc9314f7bb45459414afbcbc27b525 |
| institution | Directory Open Access Journal |
| issn | 1598-7868 2765-6500 |
| language | English |
| last_indexed | 2024-04-12T18:09:22Z |
| publishDate | 2020-01-01 |
| publisher | Korean Marketing Association |
| record_format | Article |
| series | Asia Marketing Journal |
| spelling | doaj.art-a4bc9314f7bb45459414afbcbc27b5252022-12-22T03:21:52ZengKorean Marketing AssociationAsia Marketing Journal1598-78682765-65002020-01-01214778910.15830/amj.2020.21.4.77The Effect of Population-Level Learning on Entry Likelihood in the Mobile Game IndustryDusan Seong0Sahangsoon Kim1College of Business Administration, University of SeoulCollege of Business Administration, University of SeoulPopulation-level learning has traditionally been used to provide an explanation for the underlying mechanism of industry change. But it has yet to examine the impact on strategic decisions such as market entry. This conceptual paper aims to provide an insight into how population-level learning affects entry likelihood by acting as a tool for interpreting population-level changes. We study this in the context of the fast-paced mobile gaming industry where population-level information is salient and develop a set of propositions with regard to the likelihood of entry. https://amj.kma.re.kr/journal/vol21/iss4/5/organizational learningpopulation-level learningentry likelihoodmobile game industry |
| spellingShingle | Dusan Seong Sahangsoon Kim The Effect of Population-Level Learning on Entry Likelihood in the Mobile Game Industry Asia Marketing Journal organizational learning population-level learning entry likelihood mobile game industry |
| title | The Effect of Population-Level Learning on Entry Likelihood in the Mobile Game Industry |
| title_full | The Effect of Population-Level Learning on Entry Likelihood in the Mobile Game Industry |
| title_fullStr | The Effect of Population-Level Learning on Entry Likelihood in the Mobile Game Industry |
| title_full_unstemmed | The Effect of Population-Level Learning on Entry Likelihood in the Mobile Game Industry |
| title_short | The Effect of Population-Level Learning on Entry Likelihood in the Mobile Game Industry |
| title_sort | effect of population level learning on entry likelihood in the mobile game industry |
| topic | organizational learning population-level learning entry likelihood mobile game industry |
| url | https://amj.kma.re.kr/journal/vol21/iss4/5/ |
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