The Social Capital and Firm Performance: Evident from Indonesia Small businesses
This study aims to contribute to the social capital theory through examining the direct impact of social capital and moderating impact of marketing capability on firm performance. This study proposes a structural equation model and tests the hypothesis through generalized structured component analy...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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EconJournals
2016-11-01
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| Series: | International Journal of Economics and Financial Issues |
| Online Access: | https://econjournals.com/index.php/ijefi/article/view/3576 |
| _version_ | 1797918228492582912 |
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| author | Aluisius Hery Pratono Ruswiati Surya Saputra Jatie K. Pudjibudojo |
| author_facet | Aluisius Hery Pratono Ruswiati Surya Saputra Jatie K. Pudjibudojo |
| author_sort | Aluisius Hery Pratono |
| collection | DOAJ |
| description | This study aims to contribute to the social capital theory through examining the direct impact of social capital and moderating impact of marketing capability on firm performance. This study proposes a structural equation model and tests the hypothesis through generalized structured component analysis (Gesca) with random survey on small medium enterprises in Indonesia. The approach allows to analysis the ellement of social capital: network, trust and cognitive as well as the ellements of marketing capability: pricing capability, product development, and marketing communication. The result indicates the social capital and marketing capability provide complementary effect to the firm performance.
Keywords: social capital; firm performance; marketing capability
JEL Classifications: D21, L30, M31
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| first_indexed | 2024-04-10T13:26:02Z |
| format | Article |
| id | doaj.art-a4d7214b9c9d40aeb1a516dcb74d3672 |
| institution | Directory Open Access Journal |
| issn | 2146-4138 |
| language | English |
| last_indexed | 2024-04-10T13:26:02Z |
| publishDate | 2016-11-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Journal of Economics and Financial Issues |
| spelling | doaj.art-a4d7214b9c9d40aeb1a516dcb74d36722023-02-15T16:11:51ZengEconJournalsInternational Journal of Economics and Financial Issues2146-41382016-11-0167SThe Social Capital and Firm Performance: Evident from Indonesia Small businessesAluisius Hery PratonoRuswiati Surya SaputraJatie K. PudjibudojoThis study aims to contribute to the social capital theory through examining the direct impact of social capital and moderating impact of marketing capability on firm performance. This study proposes a structural equation model and tests the hypothesis through generalized structured component analysis (Gesca) with random survey on small medium enterprises in Indonesia. The approach allows to analysis the ellement of social capital: network, trust and cognitive as well as the ellements of marketing capability: pricing capability, product development, and marketing communication. The result indicates the social capital and marketing capability provide complementary effect to the firm performance. Keywords: social capital; firm performance; marketing capability JEL Classifications: D21, L30, M31 https://econjournals.com/index.php/ijefi/article/view/3576 |
| spellingShingle | Aluisius Hery Pratono Ruswiati Surya Saputra Jatie K. Pudjibudojo The Social Capital and Firm Performance: Evident from Indonesia Small businesses International Journal of Economics and Financial Issues |
| title | The Social Capital and Firm Performance: Evident from Indonesia Small businesses |
| title_full | The Social Capital and Firm Performance: Evident from Indonesia Small businesses |
| title_fullStr | The Social Capital and Firm Performance: Evident from Indonesia Small businesses |
| title_full_unstemmed | The Social Capital and Firm Performance: Evident from Indonesia Small businesses |
| title_short | The Social Capital and Firm Performance: Evident from Indonesia Small businesses |
| title_sort | social capital and firm performance evident from indonesia small businesses |
| url | https://econjournals.com/index.php/ijefi/article/view/3576 |
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