Islamic Branding: Insights from Strengthening Madrasah Competitiveness in Building Public Trust
This study aims to analyze the madrasah branding strategy in increasing the competitiveness of institutions to win the competition between educational institutions. This study uses a qualitative approach to the type of case study. Data collection techniques are carried out through observation, inter...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Nurul Jadid University, Islamic Faculty
2023-01-01
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| Series: | Al-Tanzim: Jurnal Manajemen Pendidikan Islam |
| Subjects: | |
| Online Access: | https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/3943 |
| _version_ | 1827963012829413376 |
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| author | Ghufron Ghufron Moh Khusnurridlo Najiburrahman Najiburrahman Hasan Baharun Moh Najib Hasbullah Muchlis |
| author_facet | Ghufron Ghufron Moh Khusnurridlo Najiburrahman Najiburrahman Hasan Baharun Moh Najib Hasbullah Muchlis |
| author_sort | Ghufron Ghufron |
| collection | DOAJ |
| description | This study aims to analyze the madrasah branding strategy in increasing the competitiveness of institutions to win the competition between educational institutions. This study uses a qualitative approach to the type of case study. Data collection techniques are carried out through observation, interviews and documentation. The data analysis was carried out circularly, starting from data collection, reduction, data display and conclusion. The results show that madrasah branding in increasing the competitiveness of its institutions is carried out through continuous planning, implementation and evaluation by involving all madrasah residents to be involved in realizing shared goals by utilizing various available platforms. This research has implications for the importance of being involved in totality to design and implement a program to achieve the desired targets optimally. |
| first_indexed | 2024-04-09T16:51:27Z |
| format | Article |
| id | doaj.art-a4dcc708b8f546d78476acf921d3a2cb |
| institution | Directory Open Access Journal |
| issn | 2549-3663 2549-5720 |
| language | English |
| last_indexed | 2024-04-09T16:51:27Z |
| publishDate | 2023-01-01 |
| publisher | Nurul Jadid University, Islamic Faculty |
| record_format | Article |
| series | Al-Tanzim: Jurnal Manajemen Pendidikan Islam |
| spelling | doaj.art-a4dcc708b8f546d78476acf921d3a2cb2023-04-21T11:35:03ZengNurul Jadid University, Islamic FacultyAl-Tanzim: Jurnal Manajemen Pendidikan Islam2549-36632549-57202023-01-017117919010.33650/al-tanzim.v7i1.39431657Islamic Branding: Insights from Strengthening Madrasah Competitiveness in Building Public TrustGhufron Ghufron0Moh Khusnurridlo1Najiburrahman Najiburrahman2Hasan Baharun3Moh Najib Hasbullah Muchlis4Universitas Islam Negeri KH Achmad SiddiqUniversitas Islam Negeri KH Achmad SiddiqUniversitas Nurul JadidUniversitas Nurul JadidUniversitas Nurul JadidThis study aims to analyze the madrasah branding strategy in increasing the competitiveness of institutions to win the competition between educational institutions. This study uses a qualitative approach to the type of case study. Data collection techniques are carried out through observation, interviews and documentation. The data analysis was carried out circularly, starting from data collection, reduction, data display and conclusion. The results show that madrasah branding in increasing the competitiveness of its institutions is carried out through continuous planning, implementation and evaluation by involving all madrasah residents to be involved in realizing shared goals by utilizing various available platforms. This research has implications for the importance of being involved in totality to design and implement a program to achieve the desired targets optimally.https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/3943madrasah branding, competitiveness, community trust |
| spellingShingle | Ghufron Ghufron Moh Khusnurridlo Najiburrahman Najiburrahman Hasan Baharun Moh Najib Hasbullah Muchlis Islamic Branding: Insights from Strengthening Madrasah Competitiveness in Building Public Trust Al-Tanzim: Jurnal Manajemen Pendidikan Islam madrasah branding, competitiveness, community trust |
| title | Islamic Branding: Insights from Strengthening Madrasah Competitiveness in Building Public Trust |
| title_full | Islamic Branding: Insights from Strengthening Madrasah Competitiveness in Building Public Trust |
| title_fullStr | Islamic Branding: Insights from Strengthening Madrasah Competitiveness in Building Public Trust |
| title_full_unstemmed | Islamic Branding: Insights from Strengthening Madrasah Competitiveness in Building Public Trust |
| title_short | Islamic Branding: Insights from Strengthening Madrasah Competitiveness in Building Public Trust |
| title_sort | islamic branding insights from strengthening madrasah competitiveness in building public trust |
| topic | madrasah branding, competitiveness, community trust |
| url | https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/3943 |
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