The Digital Authoritarian: On the Evolution and Spread of Toxic Leadership

Employing a critical approach typical of humanities-based research, this article investigates the changing nature of toxic leadership in our digital world. Drawing on the perspective of media ecology, which asserts that the prevailing communication technologies at a given moment create the social co...

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Main Authors: Brian L. Ott, Carrisa S. Hoelscher
Format: Article
Language:English
Published: MDPI AG 2023-11-01
Series:World
Subjects:
Online Access:https://www.mdpi.com/2673-4060/4/4/46
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author Brian L. Ott
Carrisa S. Hoelscher
author_facet Brian L. Ott
Carrisa S. Hoelscher
author_sort Brian L. Ott
collection DOAJ
description Employing a critical approach typical of humanities-based research, this article investigates the changing nature of toxic leadership in our digital world. Drawing on the perspective of media ecology, which asserts that the prevailing communication technologies at a given moment create the social conditions that, in turn, condition us, the authors illustrate how the digital logics of publicity, intransigence, impertinence, and impulsivity remake the contours of leadership. Based on a critical case study of Elon Musk’s public management of Twitter, which has subsequently been rebranded as “X”, it is argued that the four digital logics transform toxic leadership into digital authoritarianism, an unabashed form of authoritarian rule. A concluding section of the essay explores the implications of this evolution for traditional categories of leadership; the importance of attending to communication technologies in leadership research; and the individual, institutional, and social harms of digital authoritarianism.
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spelling doaj.art-a4f209cda660469d9ac2eaeffaa0ddb32023-12-22T14:50:16ZengMDPI AGWorld2673-40602023-11-014472674410.3390/world4040046The Digital Authoritarian: On the Evolution and Spread of Toxic LeadershipBrian L. Ott0Carrisa S. Hoelscher1Department of Communication, Media, Journalism and Film, Missouri State University, Springfield, MO 65897, USADepartment of Communication, Media, Journalism and Film, Missouri State University, Springfield, MO 65897, USAEmploying a critical approach typical of humanities-based research, this article investigates the changing nature of toxic leadership in our digital world. Drawing on the perspective of media ecology, which asserts that the prevailing communication technologies at a given moment create the social conditions that, in turn, condition us, the authors illustrate how the digital logics of publicity, intransigence, impertinence, and impulsivity remake the contours of leadership. Based on a critical case study of Elon Musk’s public management of Twitter, which has subsequently been rebranded as “X”, it is argued that the four digital logics transform toxic leadership into digital authoritarianism, an unabashed form of authoritarian rule. A concluding section of the essay explores the implications of this evolution for traditional categories of leadership; the importance of attending to communication technologies in leadership research; and the individual, institutional, and social harms of digital authoritarianism.https://www.mdpi.com/2673-4060/4/4/46digital societypublic managementtoxic leadershipauthoritarianismdigital logicsmedia ecology
spellingShingle Brian L. Ott
Carrisa S. Hoelscher
The Digital Authoritarian: On the Evolution and Spread of Toxic Leadership
World
digital society
public management
toxic leadership
authoritarianism
digital logics
media ecology
title The Digital Authoritarian: On the Evolution and Spread of Toxic Leadership
title_full The Digital Authoritarian: On the Evolution and Spread of Toxic Leadership
title_fullStr The Digital Authoritarian: On the Evolution and Spread of Toxic Leadership
title_full_unstemmed The Digital Authoritarian: On the Evolution and Spread of Toxic Leadership
title_short The Digital Authoritarian: On the Evolution and Spread of Toxic Leadership
title_sort digital authoritarian on the evolution and spread of toxic leadership
topic digital society
public management
toxic leadership
authoritarianism
digital logics
media ecology
url https://www.mdpi.com/2673-4060/4/4/46
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