FEATURES OF CONSUMER BEHAVIOR WHEN BUYING SOCIALLY IMPORTANT GOODS
The place of a person in a particular society is largely defined by what and how they purchase. This process is easily perceived by the reference group. Social group determines the motivation of a young person when they buy some kinds of goods. In this regard, a problem of social audience managemen...
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| Format: | Article |
| Language: | English |
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Al-Farabi Kazakh National University
2019-12-01
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| Series: | Хабаршысы. Экономика сериясы |
| Online Access: | http://be/index.php/math/article/view/2154 |