Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming

Encouraging Landscape Water-Conservation Behaviors: Applying Audience Segmentation to Water Conservation Activities in the Landscape—Defining Segments of the Florida Homeowner Audience and Implications for Extension Programming

This is the second publication in the Encouraging Landscape Water Conservation Behaviors series, which focuses on encouraging water conservation among Florida residents who use irrigation in their home landscapes. This 6-page fact sheet examines one approach to segmenting Florida residents who use...

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Bibliographic Details
Main Authors: Laura A. Warner, Emmett Martin, Alexa J. Lamm, Joy N. Rumble, Esen Momol
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2016-06-01
Series:EDIS
Subjects:
Audience Analysis
water conservation
WC200
Online Access:https://journals.flvc.org/edis/article/view/127848

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