Stevia Development Strategy In The Village Of Mekarsari Sub District Cikajang District Garut West Java Province

Stevia is one of the commodities that has not been widely known to be tried by farmers but has begun to be developed in the village of Mekarsari Cikajang District Garut West Java by a farmer who is also head of the Village. As a new commodity is not easy to accept and requires a certain strategy for...

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Main Authors: Pardian Pandi, Hapsari Hepi, Sukayat Yayat
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/25/e3sconf_css2021_02005.pdf
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author Pardian Pandi
Hapsari Hepi
Sukayat Yayat
author_facet Pardian Pandi
Hapsari Hepi
Sukayat Yayat
author_sort Pardian Pandi
collection DOAJ
description Stevia is one of the commodities that has not been widely known to be tried by farmers but has begun to be developed in the village of Mekarsari Cikajang District Garut West Java by a farmer who is also head of the Village. As a new commodity is not easy to accept and requires a certain strategy for farmers to be interested in stevia farming. This research aims to identify a recommended strategy for developing stevia commodities in Mekarsari village. The research method uses case study with surveys and interviews while data analysis used IFE, EFE, and IE matrix analysis, and to make the decision used QSPM matrix analysis results. The study results showed that the Stevia development strategy in Mekarsari village has a high opportunity and to make it farmers to develop stevia if it is done with the showing the increase of stevia farmer life in material (financial) compared with the farming activity before. it will lead the farmers to try to farming stevia
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spelling doaj.art-a50c1de039f24a3896a816813440e4882022-12-21T17:24:42ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012490200510.1051/e3sconf/202124902005e3sconf_css2021_02005Stevia Development Strategy In The Village Of Mekarsari Sub District Cikajang District Garut West Java ProvincePardian Pandi0Hapsari Hepi1Sukayat Yayat2Program Studi Agribisnis Jurusan Sosial Ekonomi Pertanian Universitas PadjadjaranProgram Studi Agribisnis Jurusan Sosial Ekonomi Pertanian Universitas PadjadjaranProgram Studi Agribisnis Jurusan Sosial Ekonomi Pertanian Universitas PadjadjaranStevia is one of the commodities that has not been widely known to be tried by farmers but has begun to be developed in the village of Mekarsari Cikajang District Garut West Java by a farmer who is also head of the Village. As a new commodity is not easy to accept and requires a certain strategy for farmers to be interested in stevia farming. This research aims to identify a recommended strategy for developing stevia commodities in Mekarsari village. The research method uses case study with surveys and interviews while data analysis used IFE, EFE, and IE matrix analysis, and to make the decision used QSPM matrix analysis results. The study results showed that the Stevia development strategy in Mekarsari village has a high opportunity and to make it farmers to develop stevia if it is done with the showing the increase of stevia farmer life in material (financial) compared with the farming activity before. it will lead the farmers to try to farming steviahttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/25/e3sconf_css2021_02005.pdf
spellingShingle Pardian Pandi
Hapsari Hepi
Sukayat Yayat
Stevia Development Strategy In The Village Of Mekarsari Sub District Cikajang District Garut West Java Province
E3S Web of Conferences
title Stevia Development Strategy In The Village Of Mekarsari Sub District Cikajang District Garut West Java Province
title_full Stevia Development Strategy In The Village Of Mekarsari Sub District Cikajang District Garut West Java Province
title_fullStr Stevia Development Strategy In The Village Of Mekarsari Sub District Cikajang District Garut West Java Province
title_full_unstemmed Stevia Development Strategy In The Village Of Mekarsari Sub District Cikajang District Garut West Java Province
title_short Stevia Development Strategy In The Village Of Mekarsari Sub District Cikajang District Garut West Java Province
title_sort stevia development strategy in the village of mekarsari sub district cikajang district garut west java province
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/25/e3sconf_css2021_02005.pdf
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AT hapsarihepi steviadevelopmentstrategyinthevillageofmekarsarisubdistrictcikajangdistrictgarutwestjavaprovince
AT sukayatyayat steviadevelopmentstrategyinthevillageofmekarsarisubdistrictcikajangdistrictgarutwestjavaprovince