Does language make people more prosocial? The influence of Mandarin proficiency on donation behavior

Both the effects of language proficiency on individual outcomes, and the influencing factors of individual donation arouse wide concern, but researchers have hardly probed into the relationship between language proficiency and donation behavior. Using the data from the 2012 China General Social Surv...

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Main Authors: Qiang Wang, Laihui Yu, Ruilin Zhang
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-01-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1109774/full
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author Qiang Wang
Laihui Yu
Ruilin Zhang
author_facet Qiang Wang
Laihui Yu
Ruilin Zhang
author_sort Qiang Wang
collection DOAJ
description Both the effects of language proficiency on individual outcomes, and the influencing factors of individual donation arouse wide concern, but researchers have hardly probed into the relationship between language proficiency and donation behavior. Using the data from the 2012 China General Social Survey (CGSS) and the binary logistic regression model as the benchmark model, this study empirically examines the influence and mechanism of language proficiency on donation behavior. It is revealed that Mandarin proficiency has significant positive influence on individual donation behavior. According to the results of the variable substitution practice and the instrumental variable regression based on the two-stage least square model, the above conclusion remains robust. The heterogeneity test shows that Mandarin proficiency of male, southern and rural residents has more obvious impact on donation behavior. The multiple intermediary effect test indicates that perceived social responsibility and subjective social status partially mediate the relationship between Mandarin proficiency and donation behavior. Therefore, it indicates that language proficiency has a prosocial effect, which makes people more prosocial. This study contributes to the literature on donation behavior by examining the influencing mechanism of Mandarin proficiency on individual donation, and further the effects of language proficiency on individual outcomes, thereby providing theoretical and empirical support for the formulation of policies for the promotion of Mandarin and social donation in China.
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spelling doaj.art-a5287a83ae394b3f97687125f2a6ac852023-01-12T06:17:14ZengFrontiers Media S.A.Frontiers in Psychology1664-10782023-01-011310.3389/fpsyg.2022.11097741109774Does language make people more prosocial? The influence of Mandarin proficiency on donation behaviorQiang Wang0Laihui Yu1Ruilin Zhang2School of Liberal Arts, Jiangxi Science and Technology Normal University, Nanchang, ChinaSchool of Humanities and Communication, Guangdong University of Finance and Economics, Guangzhou, ChinaSchool of Foreign Languages, Guangzhou Huashang College, Guangzhou, ChinaBoth the effects of language proficiency on individual outcomes, and the influencing factors of individual donation arouse wide concern, but researchers have hardly probed into the relationship between language proficiency and donation behavior. Using the data from the 2012 China General Social Survey (CGSS) and the binary logistic regression model as the benchmark model, this study empirically examines the influence and mechanism of language proficiency on donation behavior. It is revealed that Mandarin proficiency has significant positive influence on individual donation behavior. According to the results of the variable substitution practice and the instrumental variable regression based on the two-stage least square model, the above conclusion remains robust. The heterogeneity test shows that Mandarin proficiency of male, southern and rural residents has more obvious impact on donation behavior. The multiple intermediary effect test indicates that perceived social responsibility and subjective social status partially mediate the relationship between Mandarin proficiency and donation behavior. Therefore, it indicates that language proficiency has a prosocial effect, which makes people more prosocial. This study contributes to the literature on donation behavior by examining the influencing mechanism of Mandarin proficiency on individual donation, and further the effects of language proficiency on individual outcomes, thereby providing theoretical and empirical support for the formulation of policies for the promotion of Mandarin and social donation in China.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1109774/fulllanguageprosocialMandarin proficiencydonation behaviorperceived social responsibilitysubjective social status
spellingShingle Qiang Wang
Laihui Yu
Ruilin Zhang
Does language make people more prosocial? The influence of Mandarin proficiency on donation behavior
Frontiers in Psychology
language
prosocial
Mandarin proficiency
donation behavior
perceived social responsibility
subjective social status
title Does language make people more prosocial? The influence of Mandarin proficiency on donation behavior
title_full Does language make people more prosocial? The influence of Mandarin proficiency on donation behavior
title_fullStr Does language make people more prosocial? The influence of Mandarin proficiency on donation behavior
title_full_unstemmed Does language make people more prosocial? The influence of Mandarin proficiency on donation behavior
title_short Does language make people more prosocial? The influence of Mandarin proficiency on donation behavior
title_sort does language make people more prosocial the influence of mandarin proficiency on donation behavior
topic language
prosocial
Mandarin proficiency
donation behavior
perceived social responsibility
subjective social status
url https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1109774/full
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