Drivers of Online Shopping Cart Abandonment in South Africa
In today’s modern society, the multitude of technological advancements are encouraging an increasing number of people to utilize online shopping platforms. However, from the literature it has been noted that a large portion of consumers who add items to their virtual cart eventually abandon their sh...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2023-06-01
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| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | https://marketing.expertjournals.com/23446773-1106/ |
