Effective Communication for Water Resilient Communities: A Conceptual Framework
Communication campaigns to promote the importance of water as a vital but limited resource have evolved in many ways. Nowadays, the resources, techniques and skills to deliver effective communication campaigns are far greater than ever before. Over the past decades, there has been a significant body...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-10-01
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| Series: | Water |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2073-4441/13/20/2880 |
| _version_ | 1797512941598146560 |
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| author | Mohammad Fahmi Abu Bakar Wenyan Wu David Proverbs Eirini Mavritsaki |
| author_facet | Mohammad Fahmi Abu Bakar Wenyan Wu David Proverbs Eirini Mavritsaki |
| author_sort | Mohammad Fahmi Abu Bakar |
| collection | DOAJ |
| description | Communication campaigns to promote the importance of water as a vital but limited resource have evolved in many ways. Nowadays, the resources, techniques and skills to deliver effective communication campaigns are far greater than ever before. Over the past decades, there has been a significant body of research towards improving water conservation campaign communication but with limited success in promoting more resilient behaviours on behalf of water consumers. While the media and technology have rapidly evolved and awareness among consumers may have increased, this has not been sufficient to make the communication effective in changing behaviour. Communications to promote resilience among consumers need to reach a wide audience, capture audiences’ attention, build awareness and motivate water consumers to consume water sustainably. This represents a subject in need of further theoretical and conceptual investigation. This research reviews various approaches to effective communication and through a synthesis of the concepts aims to present a new, socio-psychological water conservation conceptual framework. The present conceptual framework integrates emotional appeal, for use on social media platforms and in order to foster more water resilient communities. This framework represents a potentially major contribution in providing guidelines for water sectors to deliver effective video communications on social media platforms. |
| first_indexed | 2024-03-10T06:08:42Z |
| format | Article |
| id | doaj.art-a545fb083d474b70bb6c699e7234b887 |
| institution | Directory Open Access Journal |
| issn | 2073-4441 |
| language | English |
| last_indexed | 2024-03-10T06:08:42Z |
| publishDate | 2021-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Water |
| spelling | doaj.art-a545fb083d474b70bb6c699e7234b8872023-11-22T20:22:05ZengMDPI AGWater2073-44412021-10-011320288010.3390/w13202880Effective Communication for Water Resilient Communities: A Conceptual FrameworkMohammad Fahmi Abu Bakar0Wenyan Wu1David Proverbs2Eirini Mavritsaki3Faculty of Computing, Engineering and the Built Environment, Birmingham City University, Birmingham B4 7XG, UKFaculty of Computing, Engineering and the Built Environment, Birmingham City University, Birmingham B4 7XG, UKFaculty of Science and Engineering, University of Wolverhampton, Wolverhampton WV1 1NA, UKFaculty of Business, Law and Social Sciences, Birmingham City University, Birmingham B4 7BD, UKCommunication campaigns to promote the importance of water as a vital but limited resource have evolved in many ways. Nowadays, the resources, techniques and skills to deliver effective communication campaigns are far greater than ever before. Over the past decades, there has been a significant body of research towards improving water conservation campaign communication but with limited success in promoting more resilient behaviours on behalf of water consumers. While the media and technology have rapidly evolved and awareness among consumers may have increased, this has not been sufficient to make the communication effective in changing behaviour. Communications to promote resilience among consumers need to reach a wide audience, capture audiences’ attention, build awareness and motivate water consumers to consume water sustainably. This represents a subject in need of further theoretical and conceptual investigation. This research reviews various approaches to effective communication and through a synthesis of the concepts aims to present a new, socio-psychological water conservation conceptual framework. The present conceptual framework integrates emotional appeal, for use on social media platforms and in order to foster more water resilient communities. This framework represents a potentially major contribution in providing guidelines for water sectors to deliver effective video communications on social media platforms.https://www.mdpi.com/2073-4441/13/20/2880effective communicationwater conservation campaignsmarketing communicationsocial media communicationwater-resilient communitiestheory of planned behaviour |
| spellingShingle | Mohammad Fahmi Abu Bakar Wenyan Wu David Proverbs Eirini Mavritsaki Effective Communication for Water Resilient Communities: A Conceptual Framework Water effective communication water conservation campaigns marketing communication social media communication water-resilient communities theory of planned behaviour |
| title | Effective Communication for Water Resilient Communities: A Conceptual Framework |
| title_full | Effective Communication for Water Resilient Communities: A Conceptual Framework |
| title_fullStr | Effective Communication for Water Resilient Communities: A Conceptual Framework |
| title_full_unstemmed | Effective Communication for Water Resilient Communities: A Conceptual Framework |
| title_short | Effective Communication for Water Resilient Communities: A Conceptual Framework |
| title_sort | effective communication for water resilient communities a conceptual framework |
| topic | effective communication water conservation campaigns marketing communication social media communication water-resilient communities theory of planned behaviour |
| url | https://www.mdpi.com/2073-4441/13/20/2880 |
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