SPEECH STRATEGY OF COMMUNICATIVE INITIATIVE CONTROL (ON MATERIAL OF GERMAN TALK-SHOW ABOUT HEALTH)
In the article mechanisms of the speech strategy of a communicative initiative control in a media medical discourse are described from a position of pragmalinguistics. Releases of the German talk-show about health “Hauptsache Gesund” served as material for the research. It is presumed that volunta...
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| Format: | Article |
| Language: | English |
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Volgograd State University
2019-08-01
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| Series: | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
| Subjects: | |
| Online Access: | https://l.jvolsu.com/index.php/en/archive-en/562-science-journal-of-volsu-linguistics-2019-vol-18-no-2/materials-and-reports/1875-vasil-eva-e-ju-speech-strategy-of-communicative-initiative-control-on-material-of-german-talk-show-about-health |
| Summary: | In the article mechanisms of the speech strategy of a communicative initiative control in a media
medical discourse are described from a position of pragmalinguistics. Releases of the German talk-show about
health “Hauptsache Gesund” served as material for the research. It is presumed that voluntary efforts to regulate
exchange of communicative roles might influence the speech strategy of a communicative initiative control by
means of different tactics in relation to the status of communicants. In the course of the research the following
speech tactics were revealed: tactics of “an initiative transfer”, of “taking of an initiative”, of “stimulation of an
initiative”, of “evasion from an initiative” and “conclusion of a conversation”. By means of correlation between
communicative efforts of speech interaction partners the leading role of the moderator (a host of the talk show) in
the course of redistribution of a communicative initiative is verified. It is revealed that the most frequent tactics are:
tactics of “an initiative transfer” which is carried out by actions of the talk-show host with the aim to contribute to
the development of subject lines of the program and to prepare mass audience for discussion of a new subject; the
tactics of “conclusion of a conversation”, implemented by means of a subject change and switching attention onto
other speaker. |
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| ISSN: | 1998-9911 2409-1979 |