SPEECH STRATEGY OF COMMUNICATIVE INITIATIVE CONTROL (ON MATERIAL OF GERMAN TALK-SHOW ABOUT HEALTH)

In the article mechanisms of the speech strategy of a communicative initiative control in a media medical discourse are described from a position of pragmalinguistics. Releases of the German talk-show about health “Hauptsache Gesund” served as material for the research. It is presumed that volunta...

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Main Author: Elena Yu. Vasil’eva
Format: Article
Language:English
Published: Volgograd State University 2019-08-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Subjects:
Online Access:https://l.jvolsu.com/index.php/en/archive-en/562-science-journal-of-volsu-linguistics-2019-vol-18-no-2/materials-and-reports/1875-vasil-eva-e-ju-speech-strategy-of-communicative-initiative-control-on-material-of-german-talk-show-about-health
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author Elena Yu. Vasil’eva
author_facet Elena Yu. Vasil’eva
author_sort Elena Yu. Vasil’eva
collection DOAJ
description In the article mechanisms of the speech strategy of a communicative initiative control in a media medical discourse are described from a position of pragmalinguistics. Releases of the German talk-show about health “Hauptsache Gesund” served as material for the research. It is presumed that voluntary efforts to regulate exchange of communicative roles might influence the speech strategy of a communicative initiative control by means of different tactics in relation to the status of communicants. In the course of the research the following speech tactics were revealed: tactics of “an initiative transfer”, of “taking of an initiative”, of “stimulation of an initiative”, of “evasion from an initiative” and “conclusion of a conversation”. By means of correlation between communicative efforts of speech interaction partners the leading role of the moderator (a host of the talk show) in the course of redistribution of a communicative initiative is verified. It is revealed that the most frequent tactics are: tactics of “an initiative transfer” which is carried out by actions of the talk-show host with the aim to contribute to the development of subject lines of the program and to prepare mass audience for discussion of a new subject; the tactics of “conclusion of a conversation”, implemented by means of a subject change and switching attention onto other speaker.
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spelling doaj.art-a56223fe84fd42499b6a98591ab1bced2023-06-27T16:02:47ZengVolgograd State UniversityVestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie1998-99112409-19792019-08-0118218319410.15688/jvolsu2.2019.2.16SPEECH STRATEGY OF COMMUNICATIVE INITIATIVE CONTROL (ON MATERIAL OF GERMAN TALK-SHOW ABOUT HEALTH)Elena Yu. Vasil’eva0https://orcid.org/0000-0002-6586-7209Volgograd State University, Volgograd, RussiaIn the article mechanisms of the speech strategy of a communicative initiative control in a media medical discourse are described from a position of pragmalinguistics. Releases of the German talk-show about health “Hauptsache Gesund” served as material for the research. It is presumed that voluntary efforts to regulate exchange of communicative roles might influence the speech strategy of a communicative initiative control by means of different tactics in relation to the status of communicants. In the course of the research the following speech tactics were revealed: tactics of “an initiative transfer”, of “taking of an initiative”, of “stimulation of an initiative”, of “evasion from an initiative” and “conclusion of a conversation”. By means of correlation between communicative efforts of speech interaction partners the leading role of the moderator (a host of the talk show) in the course of redistribution of a communicative initiative is verified. It is revealed that the most frequent tactics are: tactics of “an initiative transfer” which is carried out by actions of the talk-show host with the aim to contribute to the development of subject lines of the program and to prepare mass audience for discussion of a new subject; the tactics of “conclusion of a conversation”, implemented by means of a subject change and switching attention onto other speaker.https://l.jvolsu.com/index.php/en/archive-en/562-science-journal-of-volsu-linguistics-2019-vol-18-no-2/materials-and-reports/1875-vasil-eva-e-ju-speech-strategy-of-communicative-initiative-control-on-material-of-german-talk-show-about-healthmedical discoursemedical media discoursespeech strategyspeech tacticscontrol of the communicative initiativeexchange of communicative rolesverbal signalnon-verbal signal
spellingShingle Elena Yu. Vasil’eva
SPEECH STRATEGY OF COMMUNICATIVE INITIATIVE CONTROL (ON MATERIAL OF GERMAN TALK-SHOW ABOUT HEALTH)
Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
medical discourse
medical media discourse
speech strategy
speech tactics
control of the communicative initiative
exchange of communicative roles
verbal signal
non-verbal signal
title SPEECH STRATEGY OF COMMUNICATIVE INITIATIVE CONTROL (ON MATERIAL OF GERMAN TALK-SHOW ABOUT HEALTH)
title_full SPEECH STRATEGY OF COMMUNICATIVE INITIATIVE CONTROL (ON MATERIAL OF GERMAN TALK-SHOW ABOUT HEALTH)
title_fullStr SPEECH STRATEGY OF COMMUNICATIVE INITIATIVE CONTROL (ON MATERIAL OF GERMAN TALK-SHOW ABOUT HEALTH)
title_full_unstemmed SPEECH STRATEGY OF COMMUNICATIVE INITIATIVE CONTROL (ON MATERIAL OF GERMAN TALK-SHOW ABOUT HEALTH)
title_short SPEECH STRATEGY OF COMMUNICATIVE INITIATIVE CONTROL (ON MATERIAL OF GERMAN TALK-SHOW ABOUT HEALTH)
title_sort speech strategy of communicative initiative control on material of german talk show about health
topic medical discourse
medical media discourse
speech strategy
speech tactics
control of the communicative initiative
exchange of communicative roles
verbal signal
non-verbal signal
url https://l.jvolsu.com/index.php/en/archive-en/562-science-journal-of-volsu-linguistics-2019-vol-18-no-2/materials-and-reports/1875-vasil-eva-e-ju-speech-strategy-of-communicative-initiative-control-on-material-of-german-talk-show-about-health
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