Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry

Multichannel Digital Marketing Optimizations through Big Data Analytics in the Tourism and Hospitality Industry

The tourism sector increasingly relies on technology to acquire new clients in a world overflowing with information. So, the main question that needs to be answered is:What digital marketing strategy should be adopted to attract customers and built digital brand name by incorporating websites and so...

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Bibliographic Details
Main Authors: Damianos P. Sakas, Dimitrios P. Reklitis, Marina C. Terzi, Costas Vassilakis
Format: Article
Language:English
Published: MDPI AG 2022-10-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
tourism
hospitality
big data
web analytics
social media
digital marketing
Online Access:https://www.mdpi.com/0718-1876/17/4/70

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