THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODEL
The article discusses the distinctive characteristics of open and closed models of functioning of the innovation sphere. Justified the use of interaction marketing approach to relationship management of innovation sphere. Two sets of marketing functions - network and process for the effective functi...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
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| Online Access: | https://statecon.rea.ru/jour/article/view/604 |
| _version_ | 1826559741407526912 |
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| author | Julia P. Kulikova |
| author_facet | Julia P. Kulikova |
| author_sort | Julia P. Kulikova |
| collection | DOAJ |
| description | The article discusses the distinctive characteristics of open and closed models of functioning of the innovation sphere. Justified the use of interaction marketing approach to relationship management of innovation sphere. Two sets of marketing functions - network and process for the effective functioning of innovation networks. Given matrix scorecard marketing functions in the innovation network. |
| first_indexed | 2024-03-12T04:48:10Z |
| format | Article |
| id | doaj.art-a575b6d2cc6a4e47aacc4454e8eda7e6 |
| institution | Directory Open Access Journal |
| issn | 2500-3925 |
| language | Russian |
| last_indexed | 2025-03-14T09:05:12Z |
| publishDate | 2016-08-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Статистика и экономика |
| spelling | doaj.art-a575b6d2cc6a4e47aacc4454e8eda7e62025-03-02T12:40:56ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-08-01069910010.21686/2500-3925-2014-6-99-100603THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODELJulia P. Kulikova0The Russian Academy of National Economy and Public Administration under the President of the Russian Federation, MoscowThe article discusses the distinctive characteristics of open and closed models of functioning of the innovation sphere. Justified the use of interaction marketing approach to relationship management of innovation sphere. Two sets of marketing functions - network and process for the effective functioning of innovation networks. Given matrix scorecard marketing functions in the innovation network.https://statecon.rea.ru/jour/article/view/604инновационная сферамодель открытых инновацийинновационные сетимаркетинг взаи модействиямаркетинговые функцииinnovation sphereopen-innovation modelinnovation networksmarketing interaction |
| spellingShingle | Julia P. Kulikova THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODEL Статистика и экономика инновационная сфера модель открытых инноваций инновационные сети маркетинг взаи модействия маркетинговые функции innovation sphere open-innovation model innovation networks marketing interaction |
| title | THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODEL |
| title_full | THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODEL |
| title_fullStr | THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODEL |
| title_full_unstemmed | THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODEL |
| title_short | THE FEATURES OF INNOVATIVE ACTIVITY UNDER THE OPEN INNOVATION MODEL |
| title_sort | features of innovative activity under the open innovation model |
| topic | инновационная сфера модель открытых инноваций инновационные сети маркетинг взаи модействия маркетинговые функции innovation sphere open-innovation model innovation networks marketing interaction |
| url | https://statecon.rea.ru/jour/article/view/604 |
| work_keys_str_mv | AT juliapkulikova thefeaturesofinnovativeactivityundertheopeninnovationmodel AT juliapkulikova featuresofinnovativeactivityundertheopeninnovationmodel |