SERVICE MARKETING MIX OF INDIAN HOSPITALS: A CRITICAL REVIEW

SERVICE MARKETING MIX OF INDIAN HOSPITALS: A CRITICAL REVIEW

Sreenivas, Srinivasarao and Srinivasa (2013) said that “The health care market has become consumer centered and expecting high quality care at a reasonable price. The mushroomed development of corporate hospitals in India, competition is also bringing massive changes in industry structure. In this c...

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Bibliographic Details
Main Authors:	Dharmesh, MOTWANI, Vijay, SHRIMALI
Format:	Article
Language:	English
Published:	Universităţii "Constantin Brâncoveanu" 2014-07-01
Series:	Strategii Manageriale
Subjects:	hospital marketing service marketing mix India
Online Access:	http://www.strategiimanageriale.ro/papers/140202.pdf

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