IMPLEMENTASI PEMASARAN HIJAU MELALUI PENAWARAN TAS BELANJA ECO-BAG UNTUK MENINGKATKAN LOYALITAS PELANGGAN PASAR SWALAYAN
Supermarket is one of the business units that cause of the environmental polluted, especially in problem of plastic waste. To reduce this problem, the management of many giant supermarkets offers eco-bag to their customers as implementation of green marketing. This study is conducted in Denpasar Cit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Udayana
2017-03-01
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| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/jmbk/article/view/28417 |
| _version_ | 1818257062650445824 |
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| author | Andika Djunaidi Putra Ni Wayan Sri Suprapti |
| author_facet | Andika Djunaidi Putra Ni Wayan Sri Suprapti |
| author_sort | Andika Djunaidi Putra |
| collection | DOAJ |
| description | Supermarket is one of the business units that cause of the environmental polluted, especially in problem of plastic waste. To reduce this problem, the management of many giant supermarkets offers eco-bag to their customers as implementation of green marketing. This study is conducted in Denpasar City and Badung Regency. The objective of this study is to explain the influence of product quality of eco-bag on customer loyalty, with eco-bag perceived value as a mediating variable. Data are collected by questionaire from 105 customers of five supermarkets. Data are analyzed by path analysis and Sobel test. The study found that the product quality of eco-bag is positively influence on customer loyalty, and eco-bag perceived value is significantly mediated the effect of product quality of eco-bag on customer loyalty. |
| first_indexed | 2024-12-12T17:37:41Z |
| format | Article |
| id | doaj.art-a585f806cd0d442eaaf445437fbf7797 |
| institution | Directory Open Access Journal |
| issn | 2302-8890 |
| language | English |
| last_indexed | 2024-12-12T17:37:41Z |
| publishDate | 2017-03-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| spelling | doaj.art-a585f806cd0d442eaaf445437fbf77972022-12-22T00:17:11ZengUniversitas UdayanaJurnal Manajemen, Strategi Bisnis dan Kewirausahaan2302-88902017-03-0110.24843/MATRIK:JMBK.2017.V11.i01.p0428417IMPLEMENTASI PEMASARAN HIJAU MELALUI PENAWARAN TAS BELANJA ECO-BAG UNTUK MENINGKATKAN LOYALITAS PELANGGAN PASAR SWALAYANAndika Djunaidi PutraNi Wayan Sri SupraptiSupermarket is one of the business units that cause of the environmental polluted, especially in problem of plastic waste. To reduce this problem, the management of many giant supermarkets offers eco-bag to their customers as implementation of green marketing. This study is conducted in Denpasar City and Badung Regency. The objective of this study is to explain the influence of product quality of eco-bag on customer loyalty, with eco-bag perceived value as a mediating variable. Data are collected by questionaire from 105 customers of five supermarkets. Data are analyzed by path analysis and Sobel test. The study found that the product quality of eco-bag is positively influence on customer loyalty, and eco-bag perceived value is significantly mediated the effect of product quality of eco-bag on customer loyalty.https://ojs.unud.ac.id/index.php/jmbk/article/view/28417product quality of eco-bag, perceived value, customer loyalty |
| spellingShingle | Andika Djunaidi Putra Ni Wayan Sri Suprapti IMPLEMENTASI PEMASARAN HIJAU MELALUI PENAWARAN TAS BELANJA ECO-BAG UNTUK MENINGKATKAN LOYALITAS PELANGGAN PASAR SWALAYAN Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan product quality of eco-bag, perceived value, customer loyalty |
| title | IMPLEMENTASI PEMASARAN HIJAU MELALUI PENAWARAN TAS BELANJA ECO-BAG UNTUK MENINGKATKAN LOYALITAS PELANGGAN PASAR SWALAYAN |
| title_full | IMPLEMENTASI PEMASARAN HIJAU MELALUI PENAWARAN TAS BELANJA ECO-BAG UNTUK MENINGKATKAN LOYALITAS PELANGGAN PASAR SWALAYAN |
| title_fullStr | IMPLEMENTASI PEMASARAN HIJAU MELALUI PENAWARAN TAS BELANJA ECO-BAG UNTUK MENINGKATKAN LOYALITAS PELANGGAN PASAR SWALAYAN |
| title_full_unstemmed | IMPLEMENTASI PEMASARAN HIJAU MELALUI PENAWARAN TAS BELANJA ECO-BAG UNTUK MENINGKATKAN LOYALITAS PELANGGAN PASAR SWALAYAN |
| title_short | IMPLEMENTASI PEMASARAN HIJAU MELALUI PENAWARAN TAS BELANJA ECO-BAG UNTUK MENINGKATKAN LOYALITAS PELANGGAN PASAR SWALAYAN |
| title_sort | implementasi pemasaran hijau melalui penawaran tas belanja eco bag untuk meningkatkan loyalitas pelanggan pasar swalayan |
| topic | product quality of eco-bag, perceived value, customer loyalty |
| url | https://ojs.unud.ac.id/index.php/jmbk/article/view/28417 |
| work_keys_str_mv | AT andikadjunaidiputra implementasipemasaranhijaumelaluipenawarantasbelanjaecobaguntukmeningkatkanloyalitaspelangganpasarswalayan AT niwayansrisuprapti implementasipemasaranhijaumelaluipenawarantasbelanjaecobaguntukmeningkatkanloyalitaspelangganpasarswalayan |