Twitter and politics: a framing analysis of Maryam Nawaz and Imran Khan's social media discourse
This study explores the framing strategies employed by influential Pakistani political figures, Imran Khan, and Maryam Nawaz, on Twitter. By adopting Hallahan's framing theory as an analytical framework, we analyze their tweets to reveal how they strategically shape political narratives and inf...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-12-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2023.1276639/full |
| _version_ | 1797384897233420288 |
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| author | Rauha Salam-Salmaoui Shazrah Salam |
| author_facet | Rauha Salam-Salmaoui Shazrah Salam |
| author_sort | Rauha Salam-Salmaoui |
| collection | DOAJ |
| description | This study explores the framing strategies employed by influential Pakistani political figures, Imran Khan, and Maryam Nawaz, on Twitter. By adopting Hallahan's framing theory as an analytical framework, we analyze their tweets to reveal how they strategically shape political narratives and influence public perceptions. The study enhances our understanding of the interplay between political communication and political identities, shedding light on the nuanced strategies used by political actors to construct persuasive narratives. Our findings provide evidence of Twitter's significant role as a powerful tool for political communication and discourse in the Pakistani context. This research contributes to the broader landscape of Pakistani political communication and the intersection between social media, politics, and framing strategies. |
| first_indexed | 2024-03-08T21:46:14Z |
| format | Article |
| id | doaj.art-a58a8922c91b4f5894e84f647e58da44 |
| institution | Directory Open Access Journal |
| issn | 2297-900X |
| language | English |
| last_indexed | 2024-03-08T21:46:14Z |
| publishDate | 2023-12-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Communication |
| spelling | doaj.art-a58a8922c91b4f5894e84f647e58da442023-12-20T08:56:12ZengFrontiers Media S.A.Frontiers in Communication2297-900X2023-12-01810.3389/fcomm.2023.12766391276639Twitter and politics: a framing analysis of Maryam Nawaz and Imran Khan's social media discourseRauha Salam-Salmaoui0Shazrah Salam1Department of Language & Communication Studies, University of Jyväskylä, Jyväskylä, FinlandDepartment of English, Bahauddin Zakariya University, Multan, PakistanThis study explores the framing strategies employed by influential Pakistani political figures, Imran Khan, and Maryam Nawaz, on Twitter. By adopting Hallahan's framing theory as an analytical framework, we analyze their tweets to reveal how they strategically shape political narratives and influence public perceptions. The study enhances our understanding of the interplay between political communication and political identities, shedding light on the nuanced strategies used by political actors to construct persuasive narratives. Our findings provide evidence of Twitter's significant role as a powerful tool for political communication and discourse in the Pakistani context. This research contributes to the broader landscape of Pakistani political communication and the intersection between social media, politics, and framing strategies.https://www.frontiersin.org/articles/10.3389/fcomm.2023.1276639/fullTwitterframing strategiespolitical communicationPakistanPakistani politicians |
| spellingShingle | Rauha Salam-Salmaoui Shazrah Salam Twitter and politics: a framing analysis of Maryam Nawaz and Imran Khan's social media discourse Frontiers in Communication framing strategies political communication Pakistan Pakistani politicians |
| title | Twitter and politics: a framing analysis of Maryam Nawaz and Imran Khan's social media discourse |
| title_full | Twitter and politics: a framing analysis of Maryam Nawaz and Imran Khan's social media discourse |
| title_fullStr | Twitter and politics: a framing analysis of Maryam Nawaz and Imran Khan's social media discourse |
| title_full_unstemmed | Twitter and politics: a framing analysis of Maryam Nawaz and Imran Khan's social media discourse |
| title_short | Twitter and politics: a framing analysis of Maryam Nawaz and Imran Khan's social media discourse |
| title_sort | twitter and politics a framing analysis of maryam nawaz and imran khan s social media discourse |
| topic | Twitter framing strategies political communication Pakistan Pakistani politicians |
| url | https://www.frontiersin.org/articles/10.3389/fcomm.2023.1276639/full |
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