O MARKETING SOCIAL E A PROMOÇÃO DE MUDANÇAS ESTRUTURAIS NO ALEITAMENTO MATERNO

O MARKETING SOCIAL E A PROMOÇÃO DE MUDANÇAS ESTRUTURAIS NO ALEITAMENTO MATERNO

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To assess the practical implications in relation to the breastfeeding behavior, regarding the dimension of the structural problems in the framework of social marketing, a qualitative exploratory research based on the Social Ecological Model (SEM) was developed, through in-depth interviews with lacta...

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Bibliographic Details
Main Authors: OLIVA MARIA DOURADO MARTINS, ARMINDA MARIA FINISTERRA DO PAÇO, EMERSON WAGNER MAINARDES, RICARDO GOUVEIA RODRIGUES
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2014-06-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Social marketing
breastfeeding behavior
barriers
social ecological model
structural changes.
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/o_marketing_social_e_a_promocao_de_mudancas_estruturais_no_aleitamento_materno_0.pdf

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