Recognition of Digital Content Needs for Inbound Marketing Solutions
The paper aims to investigate users’ behavior regarding inbound marketing while consuming content, in particular, to reveal the source of the reasons and triggers affecting content need in the case of long-consumption products. In the theoretical part of the article, the literature analysis is condu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-08-01
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| Series: | Social Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-0760/11/8/351 |
| _version_ | 1797407984367697920 |
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| author | Sigitas Davidavičius Tadas Limba |
| author_facet | Sigitas Davidavičius Tadas Limba |
| author_sort | Sigitas Davidavičius |
| collection | DOAJ |
| description | The paper aims to investigate users’ behavior regarding inbound marketing while consuming content, in particular, to reveal the source of the reasons and triggers affecting content need in the case of long-consumption products. In the theoretical part of the article, the literature analysis is conducted in order to build a theoretical background. The variety of theories of content values as well as users’ decision-making processes are analyzed, and a conceptual view of the origins of content need is formed, which states that the need for a specific type of content emerges under the conditions of the consumer’s experienced gap of information or knowledge when in the stages of the buying model. In order to test this hypothesis, empirical research—the survey—was conducted. The main conclusion is that the decision-to-buy model makes a significant impact on the gap experienced by the consumer of the content and has the potential to be used to reveal the need for different content types in terms of its purposes. |
| first_indexed | 2024-03-09T03:50:43Z |
| format | Article |
| id | doaj.art-a5cd2d828df9456b897813e3e9d495b1 |
| institution | Directory Open Access Journal |
| issn | 2076-0760 |
| language | English |
| last_indexed | 2024-03-09T03:50:43Z |
| publishDate | 2022-08-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Social Sciences |
| spelling | doaj.art-a5cd2d828df9456b897813e3e9d495b12023-12-03T14:28:32ZengMDPI AGSocial Sciences2076-07602022-08-0111835110.3390/socsci11080351Recognition of Digital Content Needs for Inbound Marketing SolutionsSigitas Davidavičius0Tadas Limba1Department of Public Governance and Business, Mykolas Romeris University, LT-08303 Vilnius, LithuaniaDepartment of Public Governance and Business, Mykolas Romeris University, LT-08303 Vilnius, LithuaniaThe paper aims to investigate users’ behavior regarding inbound marketing while consuming content, in particular, to reveal the source of the reasons and triggers affecting content need in the case of long-consumption products. In the theoretical part of the article, the literature analysis is conducted in order to build a theoretical background. The variety of theories of content values as well as users’ decision-making processes are analyzed, and a conceptual view of the origins of content need is formed, which states that the need for a specific type of content emerges under the conditions of the consumer’s experienced gap of information or knowledge when in the stages of the buying model. In order to test this hypothesis, empirical research—the survey—was conducted. The main conclusion is that the decision-to-buy model makes a significant impact on the gap experienced by the consumer of the content and has the potential to be used to reveal the need for different content types in terms of its purposes.https://www.mdpi.com/2076-0760/11/8/351inbound marketingcontent marketingconsumer behaviorweb contentdigital contentcontent needs |
| spellingShingle | Sigitas Davidavičius Tadas Limba Recognition of Digital Content Needs for Inbound Marketing Solutions Social Sciences inbound marketing content marketing consumer behavior web content digital content content needs |
| title | Recognition of Digital Content Needs for Inbound Marketing Solutions |
| title_full | Recognition of Digital Content Needs for Inbound Marketing Solutions |
| title_fullStr | Recognition of Digital Content Needs for Inbound Marketing Solutions |
| title_full_unstemmed | Recognition of Digital Content Needs for Inbound Marketing Solutions |
| title_short | Recognition of Digital Content Needs for Inbound Marketing Solutions |
| title_sort | recognition of digital content needs for inbound marketing solutions |
| topic | inbound marketing content marketing consumer behavior web content digital content content needs |
| url | https://www.mdpi.com/2076-0760/11/8/351 |
| work_keys_str_mv | AT sigitasdavidavicius recognitionofdigitalcontentneedsforinboundmarketingsolutions AT tadaslimba recognitionofdigitalcontentneedsforinboundmarketingsolutions |