| Summary: | Parameters such as titratable acids (TA), total soluble solids (TSS), and their ratio (TSS/TA) are critical in determining strawberry fruit quality and the value of new cultivars. Ten strawberry cultivars were evaluated in two environments (open field and high tunnel) in the city of Virginia Beach. The objective was to evaluate the fruit quality characteristics (total soluble solids, titratable acidity TA, and total anthocyanin content) of newer strawberry cultivars grown in the annual hill plasticulture systems in coastal Virginia climatic conditions. Another objective was to measure the correlation between TA and a new digital meter (pocket acidity meter; PAM). Fruits were harvested weekly and TSS was measured using a refractometer. Acidity was measured using the pocket acidity meter and titratable acidity by a single sample titrimeter. Genetics significantly affected total anthocyanin content, TSS, TA, and acidity. The effect of the environments (high tunnel and open field) was not significant on TSS but significant on total anthocyanin content, TA, and acidity. “Flavorfest” had the highest and “Sweet Ann” the lowest anthocyanin content, TSS, and TA among the cultivars. The acidity (PAM data) showed a different level of correlation than TA, with a higher correlation for the open field than the high tunnel. On average, when outliers were removed, there was a regression of TA = 2.22(PAM) + 0.49 between the two data sets, with R<sup>2</sup> = 0.47.
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