Involvement of the population of the region in online participation: experience of non-profit organisations

The study examines the practices and problems of online involvement of the population in the activities of non-profit sector organisations depending on socio-demographic characteristics based in statistical observation, and data from a sociological survey on the territory of the Vologda region. It h...

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Main Author: K. E. Kosygina
Format: Article
Language:English
Published: Publishing House of the State University of Management 2022-02-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/3268
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author K. E. Kosygina
author_facet K. E. Kosygina
author_sort K. E. Kosygina
collection DOAJ
description The study examines the practices and problems of online involvement of the population in the activities of non-profit sector organisations depending on socio-demographic characteristics based in statistical observation, and data from a sociological survey on the territory of the Vologda region. It has been substantiated that when implementing socially significant projects and events, it is advisable for non-profit organisations to assess the territorial features of digitalisation, the possibilities of potential and target audiences. A toolkit for assessing the involvement of the population in the activities of non-profit organisations in the digital environment has been proposed based on the analysis of three parameters: awareness, goal-setting, and the effectiveness of online platforms and its approbation has been carried out. A portrait of a user of the network resources of non-profit organisations has been presented. It has been concluded that at present society is more focused on the implementation of the practices of civic participation in real, and not in the virtual space, which is shown by the experience of non-profit organisations.
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spelling doaj.art-a5d1ae7abb2048699aa98d16f9994ecc2024-03-26T14:23:09ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152022-02-0101215716710.26425/1816-4277-2021-12-157-1672231Involvement of the population of the region in online participation: experience of non-profit organisationsK. E. Kosygina0Vologda Research Center of the Russian Academy of SciencesThe study examines the practices and problems of online involvement of the population in the activities of non-profit sector organisations depending on socio-demographic characteristics based in statistical observation, and data from a sociological survey on the territory of the Vologda region. It has been substantiated that when implementing socially significant projects and events, it is advisable for non-profit organisations to assess the territorial features of digitalisation, the possibilities of potential and target audiences. A toolkit for assessing the involvement of the population in the activities of non-profit organisations in the digital environment has been proposed based on the analysis of three parameters: awareness, goal-setting, and the effectiveness of online platforms and its approbation has been carried out. A portrait of a user of the network resources of non-profit organisations has been presented. It has been concluded that at present society is more focused on the implementation of the practices of civic participation in real, and not in the virtual space, which is shown by the experience of non-profit organisations.https://vestnik.guu.ru/jour/article/view/3268civic participationdigitalisationdigitalisationnon-profit sectorinternetnetwork resourcesregion
spellingShingle K. E. Kosygina
Involvement of the population of the region in online participation: experience of non-profit organisations
Вестник университета
civic participation
digitalisation
digitalisation
non-profit sector
internet
network resources
region
title Involvement of the population of the region in online participation: experience of non-profit organisations
title_full Involvement of the population of the region in online participation: experience of non-profit organisations
title_fullStr Involvement of the population of the region in online participation: experience of non-profit organisations
title_full_unstemmed Involvement of the population of the region in online participation: experience of non-profit organisations
title_short Involvement of the population of the region in online participation: experience of non-profit organisations
title_sort involvement of the population of the region in online participation experience of non profit organisations
topic civic participation
digitalisation
digitalisation
non-profit sector
internet
network resources
region
url https://vestnik.guu.ru/jour/article/view/3268
work_keys_str_mv AT kekosygina involvementofthepopulationoftheregioninonlineparticipationexperienceofnonprofitorganisations