Peningkatan Kapabilitas Pemasaran Pascabencana Bagi Perempuan Hunian Tetap Pager Jurang, Sleman, Yogyakarta
Disaster is a natural phenomenon which has become part of everyday human life. The amount of material and non-material losses arising from any catastrophic event raises concerns together. Women are one of the most vulnerable people to disaster. However, women have shown their potential capability to...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Gadjah Mada
2015-09-01
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| Series: | Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/jpkm/article/view/16925 |
| _version_ | 1818944064323584000 |
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| author | Bevaola Kusumasari Hempri Suyatna |
| author_facet | Bevaola Kusumasari Hempri Suyatna |
| author_sort | Bevaola Kusumasari |
| collection | DOAJ |
| description | Disaster is a natural phenomenon which has become part of everyday human life. The amount of material and non-material losses arising from any catastrophic event raises concerns together. Women are one of the most vulnerable people to disaster. However, women have shown their potential capability to become agents of change if managed purposely. Women Pager Jurang, Sleman, Yogyakarta have done a good adaptation in post-disaster life by developing entrepreneurial skill in selling food products and crafts to increase their income. However, marketing knowledge has become their constraints to make their efforts sustained. This paper aims to describe community service activities in order to improve the capability of women in marketing knowledge. The activity used for community service were included training on marketing, financial capital, and institution, advocacy, and community assistance. The program has shown positive impacts on the marketing capability and networking for women in Pager Jurang. |
| first_indexed | 2024-12-20T07:37:17Z |
| format | Article |
| id | doaj.art-a5d1c2ccfa8a48dd962bded0706b58c7 |
| institution | Directory Open Access Journal |
| issn | 2460-9447 2541-5883 |
| language | Indonesian |
| last_indexed | 2024-12-20T07:37:17Z |
| publishDate | 2015-09-01 |
| publisher | Universitas Gadjah Mada |
| record_format | Article |
| series | Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) |
| spelling | doaj.art-a5d1c2ccfa8a48dd962bded0706b58c72022-12-21T19:48:15ZindUniversitas Gadjah MadaJurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement)2460-94472541-58832015-09-0111142310.22146/jpkm.1692511630Peningkatan Kapabilitas Pemasaran Pascabencana Bagi Perempuan Hunian Tetap Pager Jurang, Sleman, YogyakartaBevaola Kusumasari0Hempri Suyatna1Fakultas ISIPOL Universitas Gadjah MadaFakultas ISIPOL Universitas Gadjah MadaDisaster is a natural phenomenon which has become part of everyday human life. The amount of material and non-material losses arising from any catastrophic event raises concerns together. Women are one of the most vulnerable people to disaster. However, women have shown their potential capability to become agents of change if managed purposely. Women Pager Jurang, Sleman, Yogyakarta have done a good adaptation in post-disaster life by developing entrepreneurial skill in selling food products and crafts to increase their income. However, marketing knowledge has become their constraints to make their efforts sustained. This paper aims to describe community service activities in order to improve the capability of women in marketing knowledge. The activity used for community service were included training on marketing, financial capital, and institution, advocacy, and community assistance. The program has shown positive impacts on the marketing capability and networking for women in Pager Jurang.https://jurnal.ugm.ac.id/jpkm/article/view/16925DisasterWomanMarketingSmall enterprisesCapability |
| spellingShingle | Bevaola Kusumasari Hempri Suyatna Peningkatan Kapabilitas Pemasaran Pascabencana Bagi Perempuan Hunian Tetap Pager Jurang, Sleman, Yogyakarta Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Disaster Woman Marketing Small enterprises Capability |
| title | Peningkatan Kapabilitas Pemasaran Pascabencana Bagi Perempuan Hunian Tetap Pager Jurang, Sleman, Yogyakarta |
| title_full | Peningkatan Kapabilitas Pemasaran Pascabencana Bagi Perempuan Hunian Tetap Pager Jurang, Sleman, Yogyakarta |
| title_fullStr | Peningkatan Kapabilitas Pemasaran Pascabencana Bagi Perempuan Hunian Tetap Pager Jurang, Sleman, Yogyakarta |
| title_full_unstemmed | Peningkatan Kapabilitas Pemasaran Pascabencana Bagi Perempuan Hunian Tetap Pager Jurang, Sleman, Yogyakarta |
| title_short | Peningkatan Kapabilitas Pemasaran Pascabencana Bagi Perempuan Hunian Tetap Pager Jurang, Sleman, Yogyakarta |
| title_sort | peningkatan kapabilitas pemasaran pascabencana bagi perempuan hunian tetap pager jurang sleman yogyakarta |
| topic | Disaster Woman Marketing Small enterprises Capability |
| url | https://jurnal.ugm.ac.id/jpkm/article/view/16925 |
| work_keys_str_mv | AT bevaolakusumasari peningkatankapabilitaspemasaranpascabencanabagiperempuanhuniantetappagerjurangslemanyogyakarta AT hemprisuyatna peningkatankapabilitaspemasaranpascabencanabagiperempuanhuniantetappagerjurangslemanyogyakarta |