STRATEGI PENGUSAHA KONVEKSI DI TINGKIR LOR, SALATIGA MERESPON PANDEMI COVID-19 [STRATEGIES OF ENTREPRENEURS'S CONVECTION IN TINGKIR LOR, SALATIGA IN RESPONDING TO COVID-19 PANDEMIC]
MSMEs play a significant role in development. However, the sustainability of MSMEs is often hampered by the limitation the posses and their survival ability of MSME entrepreneurs is increasingly being tested when a crisis occurs. Asset utilization is one of the strategies needed by MSME entrepreneur...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Pelita Harapan
2021-09-01
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| Series: | DeReMa (Development Research of Management): Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.uph.edu/index.php/DJM/article/view/4115 |
| _version_ | 1824031378196398080 |
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| author | Sally Agustina Raung Titi Susilowati Prabawa |
| author_facet | Sally Agustina Raung Titi Susilowati Prabawa |
| author_sort | Sally Agustina Raung |
| collection | DOAJ |
| description | MSMEs play a significant role in development. However, the sustainability of MSMEs is often hampered by the limitation the posses and their survival ability of MSME entrepreneurs is increasingly being tested when a crisis occurs. Asset utilization is one of the strategies needed by MSME entrepreneurs to maintain the sustainability of their livelihoods. This paper uses a qualitative approach to elaborate the survival strategy of garment MSME entrepreneurs in Tingkir Lor, Salatiga City to face of the COVID-19 pandemic. The results of our study shows that the garment MSME entrepreneurs in Tingkir Lor being studied were able to survive by innovating products and marketing and operating the business as usual. Although the garment business conditions tend to be safe, given the characteristics of the pandemic, which is difficult to predict its end, the livelihoods of garment MSME entrepreneurs in Tingkir Lor remain in a vulnerable situation. Long-term Innovations are still needed by MSME entrepreneurs to be able to anticipate changes due to the pandemic.
Abstrak dalam Bahasa Indonesia. UMKM memainkan peranan yang cukup signifikan dalam pembangunan. Namun keberlanjutan UMKM sering terhambat oleh keterbatasan yang dimiliki dan kemampuan bertahan pengusaha UMKM semakin diuji ketika krisis terjadi. Pemanfaatan aset merupakan salah satu strategi yang dibutuhkan oleh pengusaha UMKM untuk mempertahankan keberlanjutan mata pencaharian mereka. Tulisan ini bertujuan untuk menganalisa strategi bertahan yang dilakukan oleh pengusaha konveksi menghadapi krisis di masa pandemi COVID-19. Pada tulisan ini penulis menggunakan pendekatan kualitatif konstruktifis melalui observasi, wawancara mendalam dan studi dokumen untuk mengelaborasi strategi bertahan pengusaha konveksi di Tingkir Lor, Kota Salatiga dalam menghadapi pandemi COVID-19. Data yang dikumpulkan dianalisa dengan analisa tematik melalui pengelompokan berdasarkan tema-tema yang kemudian dilakukan sintesa. Hasil penelitian kami menunjukkan bahwa pengusaha konveksi di Tingkir Lor yang diteliti mampu bertahan, baik yang melakukan inovasi produk dan pemasaran ataupun yang tidak melakukan inovasi. Walaupun kondisi usaha konveksi cenderung aman, melihat karakteristik pandemi yang sulit diprediksi kapan berakhirnya, keberlanjutan mata pencaharian pengusaha konveksi di Tingkir Lor tetap dalam situasi rentan. Inovasi-inovasi yang sifatnya jangka panjang tetap dibutuhkan oleh pengusaha UMKM untuk dapat mengantisipasi perubahan-perubahan akibat pandemi. |
| first_indexed | 2024-12-19T18:52:13Z |
| format | Article |
| id | doaj.art-a5e6825d794d45a49c34a17de8f96c18 |
| institution | Directory Open Access Journal |
| issn | 1907-0853 2476-955X |
| language | English |
| last_indexed | 2024-12-19T18:52:13Z |
| publishDate | 2021-09-01 |
| publisher | Universitas Pelita Harapan |
| record_format | Article |
| series | DeReMa (Development Research of Management): Jurnal Manajemen |
| spelling | doaj.art-a5e6825d794d45a49c34a17de8f96c182022-12-21T20:09:51ZengUniversitas Pelita HarapanDeReMa (Development Research of Management): Jurnal Manajemen1907-08532476-955X2021-09-0116221422610.19166/derema.v16i2.41151644STRATEGI PENGUSAHA KONVEKSI DI TINGKIR LOR, SALATIGA MERESPON PANDEMI COVID-19 [STRATEGIES OF ENTREPRENEURS'S CONVECTION IN TINGKIR LOR, SALATIGA IN RESPONDING TO COVID-19 PANDEMIC]Sally Agustina Raung0Titi Susilowati Prabawa1Universitas Kristen Satya WacanaUniversitas Kristen Satya WacanaMSMEs play a significant role in development. However, the sustainability of MSMEs is often hampered by the limitation the posses and their survival ability of MSME entrepreneurs is increasingly being tested when a crisis occurs. Asset utilization is one of the strategies needed by MSME entrepreneurs to maintain the sustainability of their livelihoods. This paper uses a qualitative approach to elaborate the survival strategy of garment MSME entrepreneurs in Tingkir Lor, Salatiga City to face of the COVID-19 pandemic. The results of our study shows that the garment MSME entrepreneurs in Tingkir Lor being studied were able to survive by innovating products and marketing and operating the business as usual. Although the garment business conditions tend to be safe, given the characteristics of the pandemic, which is difficult to predict its end, the livelihoods of garment MSME entrepreneurs in Tingkir Lor remain in a vulnerable situation. Long-term Innovations are still needed by MSME entrepreneurs to be able to anticipate changes due to the pandemic. Abstrak dalam Bahasa Indonesia. UMKM memainkan peranan yang cukup signifikan dalam pembangunan. Namun keberlanjutan UMKM sering terhambat oleh keterbatasan yang dimiliki dan kemampuan bertahan pengusaha UMKM semakin diuji ketika krisis terjadi. Pemanfaatan aset merupakan salah satu strategi yang dibutuhkan oleh pengusaha UMKM untuk mempertahankan keberlanjutan mata pencaharian mereka. Tulisan ini bertujuan untuk menganalisa strategi bertahan yang dilakukan oleh pengusaha konveksi menghadapi krisis di masa pandemi COVID-19. Pada tulisan ini penulis menggunakan pendekatan kualitatif konstruktifis melalui observasi, wawancara mendalam dan studi dokumen untuk mengelaborasi strategi bertahan pengusaha konveksi di Tingkir Lor, Kota Salatiga dalam menghadapi pandemi COVID-19. Data yang dikumpulkan dianalisa dengan analisa tematik melalui pengelompokan berdasarkan tema-tema yang kemudian dilakukan sintesa. Hasil penelitian kami menunjukkan bahwa pengusaha konveksi di Tingkir Lor yang diteliti mampu bertahan, baik yang melakukan inovasi produk dan pemasaran ataupun yang tidak melakukan inovasi. Walaupun kondisi usaha konveksi cenderung aman, melihat karakteristik pandemi yang sulit diprediksi kapan berakhirnya, keberlanjutan mata pencaharian pengusaha konveksi di Tingkir Lor tetap dalam situasi rentan. Inovasi-inovasi yang sifatnya jangka panjang tetap dibutuhkan oleh pengusaha UMKM untuk dapat mengantisipasi perubahan-perubahan akibat pandemi.https://ojs.uph.edu/index.php/DJM/article/view/4115assets utilizationmsmessustainable livelihoodtingkir lor |
| spellingShingle | Sally Agustina Raung Titi Susilowati Prabawa STRATEGI PENGUSAHA KONVEKSI DI TINGKIR LOR, SALATIGA MERESPON PANDEMI COVID-19 [STRATEGIES OF ENTREPRENEURS'S CONVECTION IN TINGKIR LOR, SALATIGA IN RESPONDING TO COVID-19 PANDEMIC] DeReMa (Development Research of Management): Jurnal Manajemen assets utilization msmes sustainable livelihood tingkir lor |
| title | STRATEGI PENGUSAHA KONVEKSI DI TINGKIR LOR, SALATIGA MERESPON PANDEMI COVID-19 [STRATEGIES OF ENTREPRENEURS'S CONVECTION IN TINGKIR LOR, SALATIGA IN RESPONDING TO COVID-19 PANDEMIC] |
| title_full | STRATEGI PENGUSAHA KONVEKSI DI TINGKIR LOR, SALATIGA MERESPON PANDEMI COVID-19 [STRATEGIES OF ENTREPRENEURS'S CONVECTION IN TINGKIR LOR, SALATIGA IN RESPONDING TO COVID-19 PANDEMIC] |
| title_fullStr | STRATEGI PENGUSAHA KONVEKSI DI TINGKIR LOR, SALATIGA MERESPON PANDEMI COVID-19 [STRATEGIES OF ENTREPRENEURS'S CONVECTION IN TINGKIR LOR, SALATIGA IN RESPONDING TO COVID-19 PANDEMIC] |
| title_full_unstemmed | STRATEGI PENGUSAHA KONVEKSI DI TINGKIR LOR, SALATIGA MERESPON PANDEMI COVID-19 [STRATEGIES OF ENTREPRENEURS'S CONVECTION IN TINGKIR LOR, SALATIGA IN RESPONDING TO COVID-19 PANDEMIC] |
| title_short | STRATEGI PENGUSAHA KONVEKSI DI TINGKIR LOR, SALATIGA MERESPON PANDEMI COVID-19 [STRATEGIES OF ENTREPRENEURS'S CONVECTION IN TINGKIR LOR, SALATIGA IN RESPONDING TO COVID-19 PANDEMIC] |
| title_sort | strategi pengusaha konveksi di tingkir lor salatiga merespon pandemi covid 19 strategies of entrepreneurs s convection in tingkir lor salatiga in responding to covid 19 pandemic |
| topic | assets utilization msmes sustainable livelihood tingkir lor |
| url | https://ojs.uph.edu/index.php/DJM/article/view/4115 |
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