Digitalization in Indonesian Cooperatives: Is It Necessary?
Digitalization has already penetrated all sectors of life and dominates business models. This study evaluates the extent to which small businesses should adopt digitalization. We focus on the cooperative's business model currently fighting with another fast-growing and popular business model, t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Departemen Ilmu Ekonomi Fakultas Ekonomi dan Bisnis Universitas Airlangga
2020-12-01
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| Series: | JDE (Journal of Developing Economies) |
| Online Access: | https://e-journal.unair.ac.id/JDE/article/view/19447 |
| _version_ | 1811230729421455360 |
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| author | Achmad Nurdany Anniza Citra Prajasari |
| author_facet | Achmad Nurdany Anniza Citra Prajasari |
| author_sort | Achmad Nurdany |
| collection | DOAJ |
| description | Digitalization has already penetrated all sectors of life and dominates business models. This study evaluates the extent to which small businesses should adopt digitalization. We focus on the cooperative's business model currently fighting with another fast-growing and popular business model, the start-up. Then, we used direct field research, including descriptive analysis and in-depth interviews with cooperatives in the Yogyakarta Special Region, Indonesia. We found that that the use of digital media by cooperatives in our study was minimal. From in-depth interviews, we found that some non-digital cooperatives insist on not using digitalization due to the lack of digital media penetration of their targeted customers and a preference for word-of-mouth marketing. One practical implication of this study is that digitalization depends somewhat on the addressed customer market model.
Keywords: Digitalization, Cooperatives, Word of Mouth
JEL: D22, G23, O14 |
| first_indexed | 2024-04-12T10:32:56Z |
| format | Article |
| id | doaj.art-a602d1bf90ea44bb83cc1ccf6826fa61 |
| institution | Directory Open Access Journal |
| issn | 2541-1012 2528-2018 |
| language | English |
| last_indexed | 2024-04-12T10:32:56Z |
| publishDate | 2020-12-01 |
| publisher | Departemen Ilmu Ekonomi Fakultas Ekonomi dan Bisnis Universitas Airlangga |
| record_format | Article |
| series | JDE (Journal of Developing Economies) |
| spelling | doaj.art-a602d1bf90ea44bb83cc1ccf6826fa612022-12-22T03:36:48ZengDepartemen Ilmu Ekonomi Fakultas Ekonomi dan Bisnis Universitas AirlanggaJDE (Journal of Developing Economies)2541-10122528-20182020-12-015212013110.20473/jde.v5i2.1944715875Digitalization in Indonesian Cooperatives: Is It Necessary?Achmad Nurdany0https://orcid.org/0000-0001-7018-1589Anniza Citra Prajasari1Universitas Islam Negeri Sunan Kalijaga YogyakartaUniversitas Islam Negeri Sunan Kalijaga YogyakartaDigitalization has already penetrated all sectors of life and dominates business models. This study evaluates the extent to which small businesses should adopt digitalization. We focus on the cooperative's business model currently fighting with another fast-growing and popular business model, the start-up. Then, we used direct field research, including descriptive analysis and in-depth interviews with cooperatives in the Yogyakarta Special Region, Indonesia. We found that that the use of digital media by cooperatives in our study was minimal. From in-depth interviews, we found that some non-digital cooperatives insist on not using digitalization due to the lack of digital media penetration of their targeted customers and a preference for word-of-mouth marketing. One practical implication of this study is that digitalization depends somewhat on the addressed customer market model. Keywords: Digitalization, Cooperatives, Word of Mouth JEL: D22, G23, O14https://e-journal.unair.ac.id/JDE/article/view/19447 |
| spellingShingle | Achmad Nurdany Anniza Citra Prajasari Digitalization in Indonesian Cooperatives: Is It Necessary? JDE (Journal of Developing Economies) |
| title | Digitalization in Indonesian Cooperatives: Is It Necessary? |
| title_full | Digitalization in Indonesian Cooperatives: Is It Necessary? |
| title_fullStr | Digitalization in Indonesian Cooperatives: Is It Necessary? |
| title_full_unstemmed | Digitalization in Indonesian Cooperatives: Is It Necessary? |
| title_short | Digitalization in Indonesian Cooperatives: Is It Necessary? |
| title_sort | digitalization in indonesian cooperatives is it necessary |
| url | https://e-journal.unair.ac.id/JDE/article/view/19447 |
| work_keys_str_mv | AT achmadnurdany digitalizationinindonesiancooperativesisitnecessary AT annizacitraprajasari digitalizationinindonesiancooperativesisitnecessary |