“If it weren’t for COVID-19…”: Counterfactual arguments influence support for climate change policies via cross-domain moral licensing or moral consistency effects

In two studies, we investigated whether counterfactual messages (i.e., “If… then…”) on the economic costs of past public policies influence support for future climate change policies. In Study 1, we tested whether the effect of upward counterfactual messages depended on their referring (or not) to t...

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Main Authors: Mauro Bertolotti, Luca Guido Valla, Patrizia Catellani
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-11-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1005813/full
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author Mauro Bertolotti
Luca Guido Valla
Patrizia Catellani
author_facet Mauro Bertolotti
Luca Guido Valla
Patrizia Catellani
author_sort Mauro Bertolotti
collection DOAJ
description In two studies, we investigated whether counterfactual messages (i.e., “If… then…”) on the economic costs of past public policies influence support for future climate change policies. In Study 1, we tested whether the effect of upward counterfactual messages depended on their referring (or not) to the COVID-19 pandemic. Results showed lower support for a future climate change policy when the past expenses evoked by the upward counterfactual messages were attributed to COVID-19. In Study 2, we combined upward counterfactuals with downward counterfactuals presenting past economic efforts to deal with the COVID-19 pandemic as a moral credit. Results showed that exposure to downward counterfactuals decreased support for climate change policies among participants with low endorsement of anti-COVID-19 measures, whereas it increased support among participants with high endorsement. Discussion focuses on the conditions under which counterfactual communication may activate cross-dimensional moral licensing or moral consistency effects, influencing support for climate change policies.
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spelling doaj.art-a60adc74486f4062a1fe0ca2fd4446e12022-12-22T04:35:21ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-11-011310.3389/fpsyg.2022.10058131005813“If it weren’t for COVID-19…”: Counterfactual arguments influence support for climate change policies via cross-domain moral licensing or moral consistency effectsMauro BertolottiLuca Guido VallaPatrizia CatellaniIn two studies, we investigated whether counterfactual messages (i.e., “If… then…”) on the economic costs of past public policies influence support for future climate change policies. In Study 1, we tested whether the effect of upward counterfactual messages depended on their referring (or not) to the COVID-19 pandemic. Results showed lower support for a future climate change policy when the past expenses evoked by the upward counterfactual messages were attributed to COVID-19. In Study 2, we combined upward counterfactuals with downward counterfactuals presenting past economic efforts to deal with the COVID-19 pandemic as a moral credit. Results showed that exposure to downward counterfactuals decreased support for climate change policies among participants with low endorsement of anti-COVID-19 measures, whereas it increased support among participants with high endorsement. Discussion focuses on the conditions under which counterfactual communication may activate cross-dimensional moral licensing or moral consistency effects, influencing support for climate change policies.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1005813/fullCOVID-19climate changecounterfactual communicationmoral licensingmoral creditsmoral consistency
spellingShingle Mauro Bertolotti
Luca Guido Valla
Patrizia Catellani
“If it weren’t for COVID-19…”: Counterfactual arguments influence support for climate change policies via cross-domain moral licensing or moral consistency effects
Frontiers in Psychology
COVID-19
climate change
counterfactual communication
moral licensing
moral credits
moral consistency
title “If it weren’t for COVID-19…”: Counterfactual arguments influence support for climate change policies via cross-domain moral licensing or moral consistency effects
title_full “If it weren’t for COVID-19…”: Counterfactual arguments influence support for climate change policies via cross-domain moral licensing or moral consistency effects
title_fullStr “If it weren’t for COVID-19…”: Counterfactual arguments influence support for climate change policies via cross-domain moral licensing or moral consistency effects
title_full_unstemmed “If it weren’t for COVID-19…”: Counterfactual arguments influence support for climate change policies via cross-domain moral licensing or moral consistency effects
title_short “If it weren’t for COVID-19…”: Counterfactual arguments influence support for climate change policies via cross-domain moral licensing or moral consistency effects
title_sort if it weren t for covid 19 counterfactual arguments influence support for climate change policies via cross domain moral licensing or moral consistency effects
topic COVID-19
climate change
counterfactual communication
moral licensing
moral credits
moral consistency
url https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1005813/full
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