2016 Clinton’s and Trump’s US Presidential Campaign Texts: Adaptable Discourse for Global Political Players
This study analyzes campaign resources that Hillary Clinton and Donald Trump deployed to persuade the American electorate during the 2016 US Presidential Campaigns. The researcher considers eighteen advertisements as well as selected critical speeches representing their expansive campaign substan...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bucharest Publishing House
2020-08-01
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| Series: | Styles of Communication |
| Subjects: | |
| Online Access: | https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6NjkwMjMxZGQyNTQ4MjUxNw |
| _version_ | 1818313760365871104 |
|---|---|
| author | Taofeek Olaiwola DALAMU |
| author_facet | Taofeek Olaiwola DALAMU |
| author_sort | Taofeek Olaiwola DALAMU |
| collection | DOAJ |
| description | This study analyzes campaign resources that Hillary Clinton and Donald Trump
deployed to persuade the American electorate during the 2016 US Presidential Campaigns. The
researcher considers eighteen advertisements as well as selected critical speeches representing
their expansive campaign substances. Halliday’s Ideational Metafunction serves as the device for
processing the texts. A combination of quantitative and qualitative approaches is adopted to
illuminate textual discourse features. The study demonstrates the extensive deployment of Material
Processes for getting things done and Mental Processes to influence voters’ psychological
perspectives on issues to avoid any turbulent incitements. Further revelations exhibit the greatness
of America as prime and sacred, outweighing personal interest of Hillary or Donald, becoming the
next American President. That seems the reason for utilizing discourse materials negating enmity.
As linguistic choices are great communicative tools in political domains, such strategies, the study
suggests, might be employed to inspire peaceful co-existence in our world. |
| first_indexed | 2024-12-13T08:38:52Z |
| format | Article |
| id | doaj.art-a613ca2c295c4e44bdf7b8b59e19960c |
| institution | Directory Open Access Journal |
| issn | 2065-7943 2067-564X |
| language | English |
| last_indexed | 2024-12-13T08:38:52Z |
| publishDate | 2020-08-01 |
| publisher | University of Bucharest Publishing House |
| record_format | Article |
| series | Styles of Communication |
| spelling | doaj.art-a613ca2c295c4e44bdf7b8b59e19960c2022-12-21T23:53:35ZengUniversity of Bucharest Publishing HouseStyles of Communication2065-79432067-564X2020-08-0112129592016 Clinton’s and Trump’s US Presidential Campaign Texts: Adaptable Discourse for Global Political PlayersTaofeek Olaiwola DALAMU0Anchor University, Lagos, NigeriaThis study analyzes campaign resources that Hillary Clinton and Donald Trump deployed to persuade the American electorate during the 2016 US Presidential Campaigns. The researcher considers eighteen advertisements as well as selected critical speeches representing their expansive campaign substances. Halliday’s Ideational Metafunction serves as the device for processing the texts. A combination of quantitative and qualitative approaches is adopted to illuminate textual discourse features. The study demonstrates the extensive deployment of Material Processes for getting things done and Mental Processes to influence voters’ psychological perspectives on issues to avoid any turbulent incitements. Further revelations exhibit the greatness of America as prime and sacred, outweighing personal interest of Hillary or Donald, becoming the next American President. That seems the reason for utilizing discourse materials negating enmity. As linguistic choices are great communicative tools in political domains, such strategies, the study suggests, might be employed to inspire peaceful co-existence in our world.https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6NjkwMjMxZGQyNTQ4MjUxNwideational metafunctionpolitical discoursepolitical languageprocessesterrorism. |
| spellingShingle | Taofeek Olaiwola DALAMU 2016 Clinton’s and Trump’s US Presidential Campaign Texts: Adaptable Discourse for Global Political Players Styles of Communication ideational metafunction political discourse political language processes terrorism. |
| title | 2016 Clinton’s and Trump’s US Presidential Campaign Texts: Adaptable Discourse for Global Political Players |
| title_full | 2016 Clinton’s and Trump’s US Presidential Campaign Texts: Adaptable Discourse for Global Political Players |
| title_fullStr | 2016 Clinton’s and Trump’s US Presidential Campaign Texts: Adaptable Discourse for Global Political Players |
| title_full_unstemmed | 2016 Clinton’s and Trump’s US Presidential Campaign Texts: Adaptable Discourse for Global Political Players |
| title_short | 2016 Clinton’s and Trump’s US Presidential Campaign Texts: Adaptable Discourse for Global Political Players |
| title_sort | 2016 clinton s and trump s us presidential campaign texts adaptable discourse for global political players |
| topic | ideational metafunction political discourse political language processes terrorism. |
| url | https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6NjkwMjMxZGQyNTQ4MjUxNw |
| work_keys_str_mv | AT taofeekolaiwoladalamu 2016clintonsandtrumpsuspresidentialcampaigntextsadaptablediscourseforglobalpoliticalplayers |