Service & non-profit marketing
Services are dominantly untouchable products which cannot be physically owned. Services promotion is difficult for its untouchables. Personal sale is very powerful in service companies because customers must interact with employees. Price is very important for service's companies. It has psycho...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2002-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2002/0354-34710201051S.pdf |
| _version_ | 1818507905464270848 |
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| author | Stanković Čedomir |
| author_facet | Stanković Čedomir |
| author_sort | Stanković Čedomir |
| collection | DOAJ |
| description | Services are dominantly untouchable products which cannot be physically owned. Services promotion is difficult for its untouchables. Personal sale is very powerful in service companies because customers must interact with employees. Price is very important for service's companies. It has psychological role, economic role and it creates attitude for goal achievement. Marketing goal for nonprofit organizations is to get an answer from target market Development of marketing strategies of nonprofit organizations consists of defining and analyzing target market and creating and maintaining marketing mix. In nonprofit organizations product is usually an idea or a service. Promotion in nonprofit organizations is very important. Personal sale, promotional sale, advertising and publicity are used for communicating an idea and informing people about services. |
| first_indexed | 2024-12-10T22:24:34Z |
| format | Article |
| id | doaj.art-a627f20adfff4588859e7116b7ec7e89 |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-12-10T22:24:34Z |
| publishDate | 2002-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-a627f20adfff4588859e7116b7ec7e892022-12-22T01:31:13ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642002-01-0133151530354-34710201051SService & non-profit marketingStanković Čedomir0Poslovni prostor, ZemunServices are dominantly untouchable products which cannot be physically owned. Services promotion is difficult for its untouchables. Personal sale is very powerful in service companies because customers must interact with employees. Price is very important for service's companies. It has psychological role, economic role and it creates attitude for goal achievement. Marketing goal for nonprofit organizations is to get an answer from target market Development of marketing strategies of nonprofit organizations consists of defining and analyzing target market and creating and maintaining marketing mix. In nonprofit organizations product is usually an idea or a service. Promotion in nonprofit organizations is very important. Personal sale, promotional sale, advertising and publicity are used for communicating an idea and informing people about services.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2002/0354-34710201051S.pdfUntouchabilityNon-storagebilityFeelingTarget CustomerCost Opportunity |
| spellingShingle | Stanković Čedomir Service & non-profit marketing Marketing (Beograd. 1991) Untouchability Non-storagebility Feeling Target Customer Cost Opportunity |
| title | Service & non-profit marketing |
| title_full | Service & non-profit marketing |
| title_fullStr | Service & non-profit marketing |
| title_full_unstemmed | Service & non-profit marketing |
| title_short | Service & non-profit marketing |
| title_sort | service non profit marketing |
| topic | Untouchability Non-storagebility Feeling Target Customer Cost Opportunity |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2002/0354-34710201051S.pdf |
| work_keys_str_mv | AT stankoviccedomir servicenonprofitmarketing |