Organic Foods Purchase Behavior among Generation Y of Bangladesh: The Moderation Effect of Trust and Price Consciousness
This study aims to identify the factors influencing the purchase behavior of organic foods among young generation customers in Bangladesh. The study adopted the theory of planned behavior as a base and developed 11 hypotheses based on the extant empirical literature. Adopting the purposive sampling...
Main Authors: | Guang-Wen Zheng, Nazma Akter, Abu Bakkar Siddik, Mohammad Masukujjaman |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-09-01
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Series: | Foods |
Subjects: | |
Online Access: | https://www.mdpi.com/2304-8158/10/10/2278 |
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