Organic Foods Purchase Behavior among Generation Y of Bangladesh: The Moderation Effect of Trust and Price Consciousness

Organic Foods Purchase Behavior among Generation Y of Bangladesh: The Moderation Effect of Trust and Price Consciousness

This study aims to identify the factors influencing the purchase behavior of organic foods among young generation customers in Bangladesh. The study adopted the theory of planned behavior as a base and developed 11 hypotheses based on the extant empirical literature. Adopting the purposive sampling...

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Bibliographic Details
Main Authors: Guang-Wen Zheng, Nazma Akter, Abu Bakkar Siddik, Mohammad Masukujjaman
Format: Article
Language:English
Published: MDPI AG 2021-09-01
Series:Foods
Subjects:
Generation Y
intention–behavior gap
organic products
price consciousness
trust
Online Access:https://www.mdpi.com/2304-8158/10/10/2278

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