Unpacking shame management in politics: strategies for evoking and steps to mitigate the feeling of shame

ABSTRACTThis paper examines politicians’ publicly displayed emotional responses to the sex affair and resignation of a Member of the European Parliament, József Szájer, from Fidesz, Hungary’s one ruling party. The results of the qualitative analysis indicate that politicians displayed various combin...

Full description

Bibliographic Details
Main Authors: Gabriella Szabó, Balázs Kiss
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Political Research Exchange
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/2474736X.2023.2221733
_version_ 1797303263878447104
author Gabriella Szabó
Balázs Kiss
author_facet Gabriella Szabó
Balázs Kiss
author_sort Gabriella Szabó
collection DOAJ
description ABSTRACTThis paper examines politicians’ publicly displayed emotional responses to the sex affair and resignation of a Member of the European Parliament, József Szájer, from Fidesz, Hungary’s one ruling party. The results of the qualitative analysis indicate that politicians displayed various combinations of self-conscious moral emotions: shame, guilt, pride, and hubris. Inspired by the MOSS-SASD model and the shame compass concept, the research demonstrates that the representatives of the parliamentary opposition discredit Fidesz with shame, guilt, accusations of hubris, and vicarious shame. The ruling parties, in turn, attempted to salvage their reputation via strategies of shame acknowledgment, empathy appeal, shame detachment, and exhibiting pride/hubris. With this illustrative case study, we provide a deeper understanding of political shame management through communication.
first_indexed 2024-03-07T23:50:22Z
format Article
id doaj.art-a6341c9afa344845a30316f0c2d2b8b0
institution Directory Open Access Journal
issn 2474-736X
language English
last_indexed 2024-03-07T23:50:22Z
publishDate 2023-12-01
publisher Taylor & Francis Group
record_format Article
series Political Research Exchange
spelling doaj.art-a6341c9afa344845a30316f0c2d2b8b02024-02-19T07:29:04ZengTaylor & Francis GroupPolitical Research Exchange2474-736X2023-12-015110.1080/2474736X.2023.2221733Unpacking shame management in politics: strategies for evoking and steps to mitigate the feeling of shameGabriella Szabó0Balázs Kiss1Department of Political Behaviour, Centre for Social Sciences, Budapest, HungaryDepartment of Political Behaviour, Centre for Social Sciences, Budapest, HungaryABSTRACTThis paper examines politicians’ publicly displayed emotional responses to the sex affair and resignation of a Member of the European Parliament, József Szájer, from Fidesz, Hungary’s one ruling party. The results of the qualitative analysis indicate that politicians displayed various combinations of self-conscious moral emotions: shame, guilt, pride, and hubris. Inspired by the MOSS-SASD model and the shame compass concept, the research demonstrates that the representatives of the parliamentary opposition discredit Fidesz with shame, guilt, accusations of hubris, and vicarious shame. The ruling parties, in turn, attempted to salvage their reputation via strategies of shame acknowledgment, empathy appeal, shame detachment, and exhibiting pride/hubris. With this illustrative case study, we provide a deeper understanding of political shame management through communication.https://www.tandfonline.com/doi/10.1080/2474736X.2023.2221733Shame managementHungarypoliticspublic shamingself-conscious moral emotions
spellingShingle Gabriella Szabó
Balázs Kiss
Unpacking shame management in politics: strategies for evoking and steps to mitigate the feeling of shame
Political Research Exchange
Shame management
Hungary
politics
public shaming
self-conscious moral emotions
title Unpacking shame management in politics: strategies for evoking and steps to mitigate the feeling of shame
title_full Unpacking shame management in politics: strategies for evoking and steps to mitigate the feeling of shame
title_fullStr Unpacking shame management in politics: strategies for evoking and steps to mitigate the feeling of shame
title_full_unstemmed Unpacking shame management in politics: strategies for evoking and steps to mitigate the feeling of shame
title_short Unpacking shame management in politics: strategies for evoking and steps to mitigate the feeling of shame
title_sort unpacking shame management in politics strategies for evoking and steps to mitigate the feeling of shame
topic Shame management
Hungary
politics
public shaming
self-conscious moral emotions
url https://www.tandfonline.com/doi/10.1080/2474736X.2023.2221733
work_keys_str_mv AT gabriellaszabo unpackingshamemanagementinpoliticsstrategiesforevokingandstepstomitigatethefeelingofshame
AT balazskiss unpackingshamemanagementinpoliticsstrategiesforevokingandstepstomitigatethefeelingofshame